Marketing Specialist at MANO Africa

Description

• We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts.
• You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion.
• A Marketing specialist should be a competent professional able to grasp consumer behavior trends and generate creative ideas.
• You should also be well-versed in specialized marketing concepts, principles and tactics.
• The goal is to deliver effective marketing programs that will help our reputation and growth.

Responsibilities

• Assist in the development of compelling, end-to-end marketing campaigns, to create demand for new business and engage renewed interest from existing clients
• Coordinate and support campaign implementation, including emails, push notifications, SMS and others
• Analyze the success of past campaigns and user behavior to make recommendations for improvement
• Own campaign performance reporting, including conversion rates by channel to assess and optimize performance and update key stakeholders
• Engage hands-on with our marketing automation platform to set up, deploy, and analyze campaign activities
• Provide content writing support as necessary for campaigns

Requirements

• B.Sc / BA in Marketing, Communications or equivalent
• Proven experience as marketing specialist or similar role for 3+ years
• Exceptional communication and writing skills
• Commercial awareness partnered with a creative mind
• Data-driven and results-driven across the full spectrum of campaign activities
• Ability to work on multiple projects simultaneously
• A good communicator and team-player
• Strong skills using systems such as Excel, Web/App Analytics (Google Analytics, Mixpanel, Amplitude, etc), Marketing Automation/Campaign Management (Mailchimp, Sendgrid, Braze, Airship, Marketo, etc)
• Adaptable qualities, including learning on the fly and open to change
• Experience in mobile apps/e-commerce is a big plus
• Fluent in English, knowledge of Portuguese / French / Arabic are a plus.