Marketing Specialist at FMR AGENCY

Job Summary

• As a Marketing Specialist, the role involves supporting the company’s marketing and public relations efforts with a focus on identifying and pursuing project opportunities, maintaining client relationships, and implementing strategic marketing initiatives. 
• Key responsibilities include managing daily PR activities, following up with ministries and stakeholders, developing marketing materials, executing campaigns, and supporting brand management and corporate identity. 
• The position requires strong communication and organizational skills, with flexibility to work beyond regular hours and travel as needed to meet project demands.

Key Responsibilities
Project Follow-up:

• Conduct daily follow-ups on identified and ongoing projects.
• Track progress of bid submissions, site visits, and client communications.
• Identify potential delays or issues and recommend corrective measures.
• Prepare daily/weekly project status reports for management review.

Stakeholder Relationship Management:

• Maintain relationships with key decision-makers in ministries, parastatals, and client organizations.
• Schedule regular courtesy visits to strategic government and private offices.
• Attend stakeholder meetings and represent the company at official events.
• Build rapport with Permanent Secretaries, Ministers, Project Directors, and procurement teams.

Market Price Intelligence:

• Conduct weekly price surveys across target states to support accurate budgeting.
• Analyze market trends in construction and engineering materials.
• Maintain a central price database for quick reference by bid and costing teams.
• Liaise with vendors and suppliers to verify pricing and availability.

Marketing Department Oversight:

• Supervise daily activities of junior marketing staff.
• Coordinate department workflows and ensure task completion.
• Conduct regular team meetings to assess progress and challenges.
• Ensure departmental compliance with company policies and procedures.

Strategic Marketing Planning:

• Develop annual and quarterly marketing plans.
• Align marketing activities with business development and operational goals.
• Conduct SWOT analysis to guide market positioning strategies.
• Evaluate campaign feasibility based on budget and resource availability.

Marketing Material Development:

• Design brochures, flyers, and company profiles for clients and partners.
• Oversee the creation of PowerPoint presentations for proposals and conferences.
• Ensure all materials align with the company’s visual identity.
• Translate complex technical concepts into visually engaging content.

Client and Ministry Engagement:

• Proactively reach out to potential clients via email, calls, and in-person visits.
• Prepare engagement letters and follow up on expression of interest (EOI).
• Schedule and attend pre-bid and clarification meetings.
• Maintain a client database and track interactions.

Project Documentation:

• Draft bills of quantities, cover letters, and bid summaries.
• Ensure timely submission of Expression of Interest (EOI), RFPs, and RFQs.
• Maintain organized files for each project, including technical and financial submissions.
• Collaborate with the technical team for document accuracy.

Lead Generation & Campaign Management:

• Identify new leads through networking, digital platforms, and market research.
• Monitor performance metrics for lead generation activities.
• Collaborate with business development to prioritize promising leads.
• Launch new campaigns targeting high-value client segments.

Brand and Corporate Identity Management

• Manage brand assets and ensure consistent usage across channels.
• Organize brand awareness campaigns and events.
• Monitor brand perception through surveys and client feedback.
• Keep brand guidelines updated and accessible.

Campaign Preparation:

• Plan and execute digital and traditional advertising campaigns.
• Allocate budgets and track campaign expenditures.
• Use analytics tools to measure engagement and conversion.
• Make data-driven adjustments to optimize campaign outcomes.

Requirements

• Interested candidates should possess an HND / BSc / MSc Degree with 4 - 6 years experience.