Marketing / Public Relations Office at AB Microfinance Bank

RefF. Code: MPRO/B/SEPT/2022
Employment Type: Full-time

Main Tasks

• Develop and execute Marketing Strategy, Plans, Campaigns and Budget
• Control cost of Marketing and PR activities
• Coordinate the negotiation and service agreement with suppliers of marketing and PR materials.
• Liaising with vendors on procurements of marketing and promotional materials
• Planning and co-coordinating office events
• Preparing and supervising the production of publicity brochures, promotional items, handouts, direct mail leaflets and photographs
• Ensure the company’s corporate public relations strategy is clearly defined, well-articulated and properly documented
• Establish and manage channels of communication with the media, public, shareholders and stake holders in cooperation with the CEO/CBO
• Liaising with and answering enquiries from media, individuals and other organizations, often via telephone and email;
• Oversee the content and production of radio jingles, newspapers, magazines and Web sites
• Liaise with third party service providers such as printing houses, advertising/media agencies /government agencies like LASAA, etc.
• Control the quality of all communication material to ensure that they conform to ABN’s brand standards and build a strong corporate image and identity.
• Manage the contents of ABN official social media pages
• Head the Editorial board of the internal newsletter and coordinate its publication on a monthly basis
• Propose strategies on how to organize product/service promotions in collaboration with relevant departments
• Support with prompt deliveries of marketing/promotional items from the head office
• Organize branch events in collaboration with the Branch Managers
• Manage ad-hoc tasks as assigned by the Chief Executive Officer.

Required Qualification, Experience and Knowledge

• Minimum of Bachelor's Degree or its equivalent in Marketing, Business or any related field preferably in the bank or other financial institution
• Minimum of 3 years’ experience in creating and implementing successful marketing campaigns, interventions and providing advisory on market insights.
• Excellent performance in current position and not less than one year in current position
• Experience in Marketing, Communications, Creative Design and Brand Management
• Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc.)
• Solid understanding of market research and data analysis methods
• Ability to apply marketing techniques over digital (e.g. social media) and non- digital (e.g. press) channels
• Good understanding of the bank’s business and knowledge of products
• Effective in written and oral communication
• Strong interpersonal skills, people-oriented personality and strong team collaboration.