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  • Posted: Feb 23, 2021
    Deadline: Mar 1, 2021
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    We crowdsource location-based data in developing countries for solutions across sectors including transportation, logistics and security.
    Read more about this company

     

    Marketing Officer

    SCOPE:

    • Assist the Marketing Manager in managing the department’s activities.
    • Responsible for the successful execution of approved marketing strategy
    • Track and record marketing activities, implement metrics to evaluate their success and amend marketing measures when necessary.
    • Establish and implement advertising and promotional campaigns for products or services on various media.
    • Collaborate with stakeholders and vendors to boost the effectiveness of marketing strategies and improve the company’s presence.

    DUTIES:

    • With the guidance of the Marketing Manager, responsible for the development of content such as press releases, feature pieces and digital content.
    • Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience for all online channels.
    • Foster and maintain close relationships with key journalists, editors, online influencers, blogs, and other influential contacts within the media as appropriate.
    • Day-to-Day management of relevant agencies to ensure compliance with terms of engagement / scope of work and successful achievement of marketing objectives.
    • With the support of the Digital Agency, development, planning and implementation of digital marketing campaigns, including web, Search Engine Optimization (SEO) / Search Engine Marketing (SEM), email, social media and display advertising.
    • Identify tactical opportunities in the market that tie in with our brand positioning and launch creative campaigns to leverage these tactical opportunities.
    • Development of RAG work plans for flawless execution of weekly tasks and monitoring of timelines to ensure deadlines are not missed.
    • Other duties as directed and required by the Company.

    QUALIFICATIONS/EXPERIENCE:

    • BSc/BA in Marketing or any subject in the Social Sciences, Administration or Humanities.
    • 2 – 3 years’ prior experience as a Marketing Officer or a related role.
    • Solid understanding of marketing techniques and principles and ability to implement new and innovative marketing strategies.

    SKILLS/KNOWLEDGE:

    • Excellent communication skills (verbal and written)
    • Knowledge of social media and web analytics with proven experience executing digital/social media campaigns.
    • Exemplary organizational and multitasking skills.
    • Strong content development skills.
    • Strong written and verbal communication skills.
    • Strong interpersonal skills.
    • Must be tech-savvy.
    • Ability to work in a fast-paced environment.
    • Good understanding of digital analytics would be an advantage.
    • Experience of successfully managing a diverse range of stakeholders would be an advantage.

    Method of Application

    This job has expired. Application is no longer allowed

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