Marketing Officer at Towntalk

SCOPE:

• Assist the Marketing Manager in managing the department’s activities.
• Responsible for the successful execution of approved marketing strategy
• Track and record marketing activities, implement metrics to evaluate their success and amend marketing measures when necessary.
• Establish and implement advertising and promotional campaigns for products or services on various media.
• Collaborate with stakeholders and vendors to boost the effectiveness of marketing strategies and improve the company’s presence.

DUTIES:

• With the guidance of the Marketing Manager, responsible for the development of content such as press releases, feature pieces and digital content.
• Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience for all online channels.
• Foster and maintain close relationships with key journalists, editors, online influencers, blogs, and other influential contacts within the media as appropriate.
• Day-to-Day management of relevant agencies to ensure compliance with terms of engagement / scope of work and successful achievement of marketing objectives.
• With the support of the Digital Agency, development, planning and implementation of digital marketing campaigns, including web, Search Engine Optimization (SEO) / Search Engine Marketing (SEM), email, social media and display advertising.
• Identify tactical opportunities in the market that tie in with our brand positioning and launch creative campaigns to leverage these tactical opportunities.
• Development of RAG work plans for flawless execution of weekly tasks and monitoring of timelines to ensure deadlines are not missed.
• Other duties as directed and required by the Company.

QUALIFICATIONS/EXPERIENCE:

• BSc/BA in Marketing or any subject in the Social Sciences, Administration or Humanities.
• 2 – 3 years’ prior experience as a Marketing Officer or a related role.
• Solid understanding of marketing techniques and principles and ability to implement new and innovative marketing strategies.

SKILLS/KNOWLEDGE:

• Excellent communication skills (verbal and written)
• Knowledge of social media and web analytics with proven experience executing digital/social media campaigns.
• Exemplary organizational and multitasking skills.
• Strong content development skills.
• Strong written and verbal communication skills.
• Strong interpersonal skills.
• Must be tech-savvy.
• Ability to work in a fast-paced environment.
• Good understanding of digital analytics would be an advantage.
• Experience of successfully managing a diverse range of stakeholders would be an advantage.