Marketing Officer at RetailPoint Solutions Limited

JOB DESCRIPTION 

• Conducting market research to identify trends, target audiences, and competitive landscapes.
•  Creating and implementing marketing campaigns to promote products, services, or the overall brand. 
• Developing engaging and persuasive content for various channels, including social media, websites, and promotional materials.
•  Ensuring consistency in brand messaging and visual identity across all marketing materials.
•  Working closely with cross-functional teams, including sales, product development, and design, to align marketing strategies with overall business goals.
• Planning and executing marketing events, trade shows, or product launches.
• Developing strategies to engage and retain customers through loyalty programs or targeted communications.

QUALIFICATION

• BSC/HND in business administration/marketing
• Proven experience in marketing roles, with a strong understanding of physical and digital marketing principles.
• Excellent written and verbal communication skills.
• Familiarity with marketing tools and analytics platforms.
• Creative thinking and the ability to generate innovative ideas.
• Strong project management and organizational skills