Marketing Officer at MSI Reproductive Choices

Objectives:

• The Marketing Officer (contraceptives) is tasked with implementing approved brand strategies and marketing initiatives aimed at driving business growth and enhancing market visibility. Responsibilities include planning and overseeing below-the-line campaigns, utilizing consumer insights, monitoring competitor actions, and maintaining brand health. The role also involves managing designated marketing budgets, tracking expenditures, and assessing campaign performance to ensure timely and cost-effective execution, while reinforcing the brand’s competitive edge.

Overall Responsibilities:

• Partner with sales and marketing teams to create and implement strategies to drive the sales pipeline and meet revenue goals.
• Execute approved marketing activities for brands/products, particularly below- the-line programmes.
• Plan, activate and monitor regular sampling programmes as appropriate brands/products.
• Monitor and report on brand health, including competitor monitoring, using agreed attributes and format.
• Provide market insights on the performance of assigned brands/products.
• Use consumer insight to inform development of marketing programmes for brands/ products.
• Track competitor activities in the assigned brand/product sector and assist in developing response strategies to protect the position of the brand/product.
• Manage marketing budgets to execute annual activity plans for assigned brands/products, on budget and on time.
• Monitor expenditure against agreed activities and provide regular reports.
• Oversee the activation of best-in-class Point Of Sales (POS) material both in-store and online to maximise consumer engagement, brand presence and product awareness.

Required Qualifications:

• Graduate or postgraduate qualification in Social Sciences, Biological Sciences, or similar field 
• 3-5 years of work experience in a consumer goods environment, ideally with some experience in FMCG or Pharma industry
• Some sales experience would be an advantage
• Trade or Customer Marketing experience preferably in FMCG industry (Pharma industry will be a plus)
• Understanding of hospital, retail & wholesale trade
• Commercial thinking to inform trade opportunities and investment choices.
• Cross-functional working relationship
• Strong communication skills with ability to deliver key messages succinctly.
• Strong organisational and administrative skills