Marketing Officer at DSL Pharma

Job Purpose

• The Marketing Officer will support the development and implementation of marketing strategies and activities to increase brand awareness, promote the company’s products and services, generate leads, and support business growth.
• The role includes market research, campaign coordination, content development, customer engagement, digital marketing, and monitoring marketing activities to ensure alignment with the company’s business objectives.

Key Responsibilities

• Develop and implement marketing campaigns and promotional activities.
• Conduct market research and monitor customer needs, market trends, and competitors.
• Create and manage content for social media and other digital platforms.
• Support digital marketing activities, including social media, email marketing, and online promotions.
• Support sales activities by generating leads, following up on prospects, and promoting the company’s products.
• Work closely with the Sales Team to identify business opportunities and support customer acquisition.
• Assist with product launches, exhibitions, trade fairs, events, and other promotional activities.
• Prepare marketing materials, presentations, and promotional content.
• Gather customer feedback and provide market insights to management.
• Track and report on marketing and sales activities, leads, campaigns, and results.
• Ensure marketing activities align with company objectives and approved budgets.

Requirements

• Bachelor’s Degree/HND in Marketing, Business Administration, Mass Communication, Agriculture or a related field.
• 2–4 years of relevant experience in Marketing, Sales, Digital Marketing, or a related role.
• Experience in veterinary/animal health, pharmaceutical, healthcare, FMCG, or related industries is an advantage.
• Knowledge of social media, digital marketing, and basic sales techniques.
• Excellent communication, interpersonal, problem-solving, and customer relationship skills.