Marketing Manager at Wakanow

Job Profile

• Oversee all marketing operations of the company as well as develop and implement Marketing and Brand strategies.

Job Description

• Bring vision and marketing mindset that inspires the confidence and collaboration of the Brand and Marketing team members
• Participate in the development of short-term and long-range plans and budgets based upon broad organization goals and objectives.
• Understand the distinct products, market variances, geographical location etc and align strategies
• Set the positioning, marketing tone and creative direction to build Wakanow’s brand
• Identify, capture and capitalize on Wakanow’s key strengths, differentiators, and value propositions
• Develop a plan of action that deploys appropriate marketing tactics to create and leverage opportunities, motivate prospective clients and generate new business
• Build a creative, cost-effective plan to increase brand awareness with the right prospect, influencer and client audiences in each market
• Draw upon a strategic mix of cost-effective options to create a regular rhythm of compelling, clear, consistent content and authentic communication with all target audiences across website, social media, traditional media, event, collateral, and sales proposal platforms
• Collaboratively develop a thought leadership and strategic relations plan that leverages Wakanow’s unique value propositions to create real and perceived value for clients, prospects, influencers and media outlets
• Define and track progress against success metrics for marketing and business development programs
• Formulate and implement business plans, tactics and strategies to capitalize on business growth opportunities.
• Provide efficient, effective operations to meet short-term objectives and ensure long term growth and success
• Shape sales process and marketing initiatives with well-defined target markets, appropriate segmentation and specific target profiles
• Introduce and lead firm-wide adoption of a disciplined approach to managing the sales pipeline and client cultivation processes, working with associates to understand the various stages, needs/desires at each stage, and how to help move a prospect along their decision-making journey
• Secure brand loyalty and trust by seeking and consistently delivering on the company’s brand promise and experience

Requirements

• Strategic Planning & Management
• Business Development
• Commercial Awareness
• Client management
• Marketing Analysis
• Leadership skills
• Good oral and written communication skills
• Strong influencing skills