Marketing Manager at Terawork

• We are seeking an experienced Marketing Manager to lead the development and execution of integrated marketing strategies that drive brand growth, customer engagement, and business performance.

Key Responsibilities:

• Develop and execute marketing strategies aligned with business objectives.
• Lead brand positioning, corporate marketing, campaigns, and customer engagement initiatives.
• Develop annual marketing plans, budgets, performance targets, and campaign strategies.
• Drive integrated campaigns across digital, social media, traditional media, events, and activations.
• Conduct market and competitor research to identify customer trends and growth opportunities.
• Work closely with Sales and Business Development teams to support lead generation and revenue growth.
• Manage marketing agencies, media partners, and other external vendors.
• Oversee content, advertising, PR, promotions, and marketing communications.
• Monitor campaign performance, KPIs, ROI, and provide insights to improve results.
• Lead product launches, promotional campaigns, exhibitions, and other brand initiatives.
• Ensure consistent brand messaging across all customer touchpoints.
• Manage, coach, and develop the marketing team.

Requirements:

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• 8–10 years of progressive marketing experience, preferably in automotive, FMCG, consumer goods, retail, technology, engineering, HVAC, or other customer-focused industries.
• Proven experience managing integrated marketing campaigns and marketing budgets.
• Strong knowledge of digital marketing, brand management, market research, CRM, and marketing analytics.
• Excellent leadership, communication, negotiation, analytical, and project management skills.
• Professional certifications such as CIM, NIMN, or equivalent are an advantage.
• Demonstrable track record of improving brand visibility, customer engagement, and commercial performance.