Marketing Manager at Sunlight Resources Limited

Job Responsibilities

• Developing and executing BTL marketing campaigns.
• Identifying target audiences and tailoring campaigns to their needs.
• Analyzing campaign performance and making necessary adjustments to managing activities and timelines.
• Staying up-to-date with industry trends and best practices.
• Organized training show in the market.
• Create Secondary Sales awareness in the market.
• Ensuring that POS and other marketing items are displayed to Customers.
• Ensuring Products are properly displayed at Customer’s outlets.
• Increase awareness of the product with information and explanation of Commercials items.
• Review of secondary team activities and their Outlets.
• Review customer performance over 3 months.
• Setting New Target.
• Make PJP for the BTL campaigns.
• Any other duties as directed by Line Mgr.

Qualifications

• Minimum educational standard: OND / HND / B.Sc in Business Administration, Sales, Marketing, and any relevant field.

Experience:

• Minimum Working Experience: Ten (10) years with five(5) Years of marketing experience with FMCG or professional Marketing Company

Requirements, Skills & Attitude:

• Experience in Sales of Food & Snacks Products is paramount.
• Proven BTL, ATL & TTL marketing experience
• Strong Project management skills
• Good understanding of BTL, ATL, TTL
• Good negotiator with strong hold on marketing agencies
• Can think out of the Box for marketing strategies
• Good in excel & ppt
• Team player

Job Specification:

• Must live within close proximity or ready to relocate.
• Must be ready to Travel within 100% & Travel with the country: 50%.