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  • Posted: Jun 21, 2022
    Deadline: Not specified
  • PepsiCo is a global food and beverage leader with a product portfolio including 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses - Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi-Cola - make hundreds of enjoyable foods and beverages that are loved throughout the world.
    Read more about this company


    Marketing Manager

    Job Description

    Job description

    • Perform as a strategic partner in developing LT Category Insight & Strategy. Provide support at all levels (strategic, creative, analytical, coordination) to assist the Senior Marketing Manager: Grains, Foods & Snacks in the definition of PSP.
    • Develop AOP portfolio direction for Nigeria Foods from Senior Marketing Manager: Grains, Foods & Snacks and Country GM
    • Interpret business strategy and determine innovative solutions supporting strategy implementation. Solutions must be relevant within the Nigeria market
    • Lead partnership with local creative agencies, with inputs from Distributor Teams to design & develop market relevant, impactful integrated marketing plans brand activation programs which deliver grains & snacks growth.
    • Lead diverse projects and multiple work streams and be familiar with the issues driving innovation, innovation tools and techniques
    • Create and maintain the brand information systems and Brand KPIs scorecard, in partnership with Consumer Insights, analyse information and propose action plans to the Senior Marketing Manager: Grains, Foods & Snacks and Country GM.
    • Set out clear market and brand KPI’s for each innovation, concepts in partnership with Consumer Insights
    • Identify and evaluate ideas in between AOP and PSP cycle plans that are not in plan to maximise competitive advantage
    • Design and maintain a knowledge management and asset repository of the brand: facts, ideas, strategies, documents, advertising etc.
    • Plan and administer the Nigeria Foods budget, control the A&M W / NW ratios and effectiveness and efficiency scorecard and proposes actions to the Senior Marketing Manager: Grains, Foods & Snacks and Country GM
    • Responsible for implementing the Global Brand book & standards and monitor compliance against these (brand stewardship), in both advertising and packaging /brand graphics.
    • Be an active mover of identifying winning brand activation ideas within Nigeria market and propose lift & adapt initiatives.
    • Own marketing calendars for Nigeria, identify opportunities and synergies in design and execution of the plans
    • Has visibility of all packaging design work in Nigeria and elevates to Senior Marketing Manager: Grains, Foods & Snacks and Country GM potential issues
    • Lead and direct different cross-functional projects of varied sizes and types concurrently, consisting of marketing, R&D, Supply Chain, Finance, Purchasing and external partners
    • Coordinate all cross-functional activities, represent consumers internally and collaborate with leaders in varied areas on allocation across projects and resource planning.
    • Align functional team and LT to get buy-in & commitment in order to deliver business objectives
    • Lead & coordinate multiple agency partners in order to deliver on set brand objectives


    Key Skills/ Experience Required

    • Marketing/Business Tertiary qualification (degree) as minimum
    • Previous FMCG marketing experience (8 years minimum within marketing management)


    • Proven track record of successfully managing Brand engagement programs & achieving sustainable in-market results and long-term brand equity growth
    • Strong functional Marketing experience with track record of delivering successful Integrated Marketing Communication programs and delivering AOP’s that deliver brand growth
    • Strong strategic thinking and creative skills
    • Strong analytical and problem solving skills
    • Strong prior experience in any of the Nigeria Foods categories i.e breakfast, bread or sausage roll


    • Excellent collaboration & influencing skills in order to navigate a cross-functional, cross-geographical matrix to champion Nigeria Foods agenda in WECA
    • Strong evidence of ability to set the agenda & navigate around complex challenges to in order to deliver results
    • Balancing competing priorities
    • Effectiveness in filtering through & identifying the best ideas to pursue


    • Ideally knowledge & experience of Food categories (e.g breakfast, snacking, bread or sausage roll)
    • Strong understanding of local Nigeria perspective
    • Ability to work in matrix structure.


    • Strong functional experience including:
        • Excellent skills in uncovering insights that drive strategies for growth
        • Creative processes & development of Integrated Marketing Communications
        • Ability to create impactful & cost effective marketing support programs
        • Management of Creative & Marketing Distributor teams
        • Digital Marketing and Digital partnerships
    • Experience of creating & launching Marketing integrated programs with high impact in the marketplace, particularly in Nigeria market
    • Experience in developing strong innovation programs and best practices
    • Experience in developing strong partnerships with multiple stakeholders (internal & external
    • Behaviors:
    • Passion for Marketing & Communications
    • Ability to both envision the future & create compelling vision for the Brand
    • Strong creative judgement and ability to assess what ideas can travel across markets
    • Resilience to deal with the inevitable knock-backs that occur in WECA
    • Agility in finding solutions in line with continuous market changes

    Method of Application

    Interested and qualified? Go to PepsiCo, Inc. on to apply

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