Marketing Manager at MacTay Consulting

Responsibilities:

• Researching, evaluating and optimizing marketing and sales strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Increasing brand awareness and market share.
• Continually being abreast of marketing strategies and trends.
• Establish positioning, identify target audiences and develop marketing plans with specific objectives across different channels and segments.
• Co-ordinating marketing strategies with other relevant departments within the organization.
• Developing and managing Skin by the Company’s marketing budget.
• Lead the execution of marketing programs from start to finish, leveraging internal and external support and driving collaboration.
• Working with the creative team, develop creative briefs and guide creative direction to meet all advertising and public facing communication including prints, digital and video assets.
• Managing Skin by the Company’s marketing department staff.
• Gather customer and market insights to inform outreach strategies, increase customer conversion, and generate more qualified leads.
• Present ideas and final deliverables to internal and external team and communicate with senior management about proposed marketing programs, strategies and budgets.
• Setting weekly and monthly targets for all team members and monitoring and ensuring the actualization of each person’s targets.
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly.
• Creating and managing a customer database.
• Coming up with strategies to identify and escalate counterfeit products in the market.
• Preparing and presenting weekly, monthly, quarterly and annual reports to senior management

Competencies:

• Proven experience developing relevant and strategic marketing plans and campaigns.
• Strong project management, multitasking and decision-making skills.
• Metrics driven marketing mind with an eye for creativity.
• Proficiency with online marketing and social media strategy.
• Willingness and ability to travel.
• Intimate understanding of traditional and emerging marketing strategies and channels.
• Ability to think creatively and innovatively.
• Budget management skills and proficiency.
• Analytical skill to forecast and identify trends and challenges.

Skills

Hard Skills

• Intermediate knowledge in the use of Ms. Office Suite
• Creative writing skills
• Negotiation Skills
• Digital Marketing
• Social Media
• SEO- Basic
• Email marketing
• Technological proficiencies
• Presentation skills
• Stellar people management
• High level employee management
• Ability to come up with creative content for marketing purposes

Soft Skills

• Empathy
• Flexibility
• Excellent communication skills
• Proactive
• Adaptable
• Sense of urgency
• Organizational skills