Marketing Manager at Kunda Kids

The Marketing Manager’s primary duty is to ensure marketing objectives are delivered. They will work with the CMO to create, execute and monitor the performance of marketing activities and provide all the resources required to meet Business goals.

• Develop and implement marketing strategies to drive brand growth
• Create integrated marketing campaigns based on market segments to gain new customers and build repeat business
• Supervise the execution, monitoring and measurement of marketing campaigns and their success
• Ensure campaign implementation follows organisational guidelines
• Recruit and train talent for the successful implementation of marketing campaigns
• Compile regular reports of campaign performance and results
• Improve new campaigns using data and feedback from existing and previous projects
• Organize trade shows, exhibitions and promotional events including writing and proofreading marketing copy, as well as recruiting designers, animators and printers
• Develop creative and engaging social media strategies
• Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, Tiktok and YouTube, adapting content to suit different channels
• Develop, launch and manage new competitions and campaigns that promote your organisation and brand
• Form key relationships with influencers across the social media platforms
• Undertake audience research
• Manage and facilitate social media communities by responding to social media posts and developing discussions
• Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights

Skills and qualifications:

• Bachelor’s degree in related fields with a minimum of Second Class Upper division
• 7-10 years of related job experience, with at least 3 years in the role of a Marketing Manager
• Strong problem-solving skills
• Exceptional communication and project management skills
• In-depth knowledge of running B2B and B2C campaigns
• Ability to manage several marketing campaigns simultaneously
• A good understanding of current marketing trend