Marketing Manager at Khenpro Global Services

Job Summary

• As the Marketing Manager, you will play a pivotal role in shaping and executing the marketing strategies of our client brands.
• You will lead a team to develop and implement comprehensive marketing plans that drive brand awareness, engage customer base, and ultimately increase sales.
• Your creativity, strategic thinking, and leadership skills will be critical in achieving marketing goals.

Key Responsibilities

• Marketing Strategy: Develop and execute marketing strategies that align with overall business goals and brand identity.
• Team Leadership: Lead and manage a team of marketing professionals, providing guidance, support, and fostering a culture of collaboration and innovation.
• Brand Management: Oversee brand development and maintenance, ensuring that the brand remains consistent across all channels and touchpoints.
• Digital Marketing: Manage digital marketing efforts, including website management, SEO/SEM, email marketing, social media, and online advertising campaigns.
• Product Promotion: Plan and execute product launch strategies, promotions, and marketing campaigns to drive sales and customer engagement.
• Market Research: Stay updated on industry trends and conduct market research to identify opportunities for growth and competitive positioning.
• Budget Management: Develop and manage marketing budgets to maximize ROI while ensuring cost efficiency.
• Analytics and Reporting: Analyze marketing data and KPIs to measure the effectiveness of marketing campaigns and make data-driven decisions for optimization.
• Collaboration: Collaborate with cross-functional teams, including Sales, Product Development, and Operations, to ensure marketing efforts align with company objectives.

Qualifications

• Bachelor's Degree in Marketing, Business, or a related field
• Proven experience in marketing management, preferably in the food or consumer goods industry.
• Strong leadership and team management skills.
• Excellent communication and interpersonal skills.
• Proficiency in digital marketing platforms and analytics tools.
• Creative thinking and problem-solving abilities.
• Ability to work in a fast-paced, dynamic environment.
• Passion for confectionery products is a plus