Marketing Manager at Husk Power Systems

Role Summary

• Husk is seeking a customer-focused marketing professional with a minimum of 7 years of experience in marketing from an FMCG or Telecoms industry.
• The Ideal manager must be eager to explore the potential of rural customers in Nigeria. 
• As a Marketing Manager at Husk Power Systems, you will lead data-driven marketing initiatives to drive growth across our business lines—microgrids, energy-efficient appliances, and agri-businesses.
• This role demands a strategic thinker with a flair for storytelling, exceptional communication skills, and a passion for rural customer acquisition. 
• You will create and execute high-impact Go-to-Market (GTM) strategies, design creative campaigns, leverage marketing analytics to optimize performance, and motivate the team to achieve ambitious targets.

Key Responsibilities
General:

• Develop GTM strategies to drive customer growth and enhance retention, particularly during the off-season period.
• Devise effective traditional and digital marketing plans and engagement processes for the rural customer base.
• Organize brand promotion and awareness in our communities of operation to meet the aspirations of rural customers.
• Hire a team of marketing associates and help the field sales team acquire customers for Husk microgrids, energy-efficient appliances, and Agric initiatives.
• Leverage market/community visits, customer data, and surveys to create relevant insights that can be used to define strategic and targeted marketing activities.
• Communicate with senior management about marketing initiatives and project metrics.
• Monitor and evaluate marketing programs, report on campaign performance, and measure results against established goals, including ROI and KPIs.
• Drive customer-centric and corporate branding strategies to enhance Husk Power's market presence and brand equity.

GTM Strategy and Marketing & Brand Campaigns Management:

• Manage the execution of marketing plans and programs, both short and medium range, to support sales and revenue objectives.
• Identify weaknesses in existing marketing campaigns and develop pragmatic solutions within budgetary constraints.
• Develop and execute multi-channel campaigns to boost brand awareness, promote offerings, and engage customers.
• Engage with creative agencies to produce stellar and effective campaign collaterals.

Team and Stakeholder Management:

• Drive overall GTM strategy across entire product and services portfolio that Husk offers to customers in all states of operation.
• Recruit and lead a stellar team of marketing personnel to drive our goal of rapid customer acquisition and ensure retention.
• Ensure relevant teams are seamlessly plugged in the marketing activities to ensure business goals and objectives are achieved.
• Support the implementation of creative technology solutions for the brand that increase efficiency, reduce spend, and increase marketing reach.
• Prepare marketing reports by collecting, analysing, and summarizing campaign and sales data.

Analytics Insights:

• Analyse historical data from campaigns and available research reports to build and improve marketing campaigns regularly.
• Use data to inform decision-making for strategy development and adjustments as necessary
• Track platform engagement and effectiveness through appropriate analytical tools.

Customer Satisfaction:

• Conduct quarterly community engagement meetings and town halls to understand the customer’s pulse.
• Ensure that customer satisfaction matrix is deployed at multiple tiers.

Budget Management:

• Prepare and manage the GTM budget to ensure optimal allocation of resources while achieving ROI and campaign objectives.
• Monitor and control expenditures, ensuring alignment with approved budgets and identifying cost-saving opportunities without compromising quality.
• Test faster and lower cost options for acquiring, engaging, and retaining consumers.

Requirements
Educational Qualification:

• Bachelor’s Degree with at least a Second-Class Upper.
• MBA or higher degree/certification with a focus in Marketing is an added advantage

Relevant Experience:

• A minimum of 7 years of experience in consumer marketing, with a strong preference for candidates with exposure to the retail or fast-moving consumer goods (FMCG) and telecoms industry. Experience within rural and peri-urban areas of Nigeria, and/or other countries in sub-Saharan Africa is an advantage.
• 3 years consecutive minimum experience working with a multinational company or a company with global focus or leadership.
• Proven track record of innovative consumer marketing accomplishments/high impact results (based on metrics/ROI)
• Good understanding of consumer insights and primary research concepts/tactics such as home use testing, focus groups, surveys, attitudinal, ethnographic, and concept testing.
• Ability to work effectively under pressure and meet tight deadlines while functioning independently.
• A proactive self-starter with strong self-motivation, capable of delivering high-quality results with minimal supervision.
• Strong in storytelling and excellent communication skills
• Analytically inclined with the ability to use numbers to determine ROI and effectiveness of marketing campaigns
• Passion for rural development; experience in rural and peri-urban markets a plus

Location and Travel:

• Full-time on-site role, based in Abuja, Nigeria
• Will be required to travel to other regions where Husk has its operations across Nigeria