Marketing Manager - Head Office at Beta Glass Plc

Job Purpose

• This position will play a key role in shaping and implementing our marketing strategies.
• It oversees both internal and external communications, ensuring our messaging aligns with the company’s vision and engages stakeholders effectively.
• This role is pivotal in driving brand awareness, customer engagement, and supporting business growth.

Key Responsibilities

• Marketing Strategy Development: Create, execute, and monitor comprehensive marketing plans to achieve business objectives.
• Internal Communications: Develop and maintain effective communication strategies to foster alignment and engagement across teams.
• External Communications: Manage PR, media relations, and corporate communications to enhance the company’s public image.
• Brand Management: Lead initiatives to strengthen and maintain a consistent and impactful corporate identity.
• Campaign Management: Plan, execute, and analyze marketing campaigns across digital and traditional platforms.
• Stakeholder Engagement: Collaborate with internal teams, partners, and external agencies, government bodies and agencies to deliver marketing initiatives.
• Market Research: Conduct market analysis to identify trends, opportunities, and competitive insights.
• Budget Management: Develop and manage the marketing budget, ensuring cost-effective allocation of resources.

Qualifications & Experience

• Bachelor's Degree or Higher National Diploma (HND) in marketing, Business Administration, Communications, or a related field.
• Proven experience in a marketing leadership role, preferably within a PLC environment.
• 7-10 years experience in marketing management, with at least 5 years in a senior management role
• MBA or any other professional certification in Marketing Management is an added advantage.
• Strong expertise in internal and external communication strategies.
• Excellent project management and organizational skills.
• Ability to analyze data and translate insights into actionable strategies.
• Good knowledge of Metrics and Data Analysis
• Proficiency in digital marketing tools and platforms.
• Exceptional interpersonal and communication skills (both oral and written).
• A creative mindset with a focus on achieving results.
• Ability to use marketing automation technology and CRM software
• Knowledge of Microsoft Dynamics Navision or any other Enterprise resource planning (ERP) software.
• Proficient in MS Office including Word, Excel, Outlook and ability to produce captivating PowerPoint presentations.