Marketing Manager at Fadac Resources

JOB SUMMARY:

•  Responsible for developing, implementing and executing strategic marketing plans for an entire organization (or lines of business and brands within an organization) in order to attract potential customers and retain existing ones.

JOB RESPONSIBILITIES: 

• Support and facilitate development and implementation of segment level business/marketing plans.
• Translate business unit objectives and strategies to develop brand portfolio objectives, strategies  and  plans  to  facilitate business  unit  growth.
• Edits materials according to specific market or customer requirements. Develop promotional materials including marketing collateral and print copies.
• Develop brand standards and usage guidelines and assist with integrating campaigns with brand consistency.
• Plan and administer the Organization’s Marketing budget and manage marketing suppliers.
• Develop brand standards and usage guidelines and assist with integrating campaigns with brand consistency.
• Track consumer and market insights by reviewing metrics such as pricing and distribution and conducting consumer research.
• Manage day-to-day activity with PR, press and marketing communications agencies.
• Design, implement, and facilitate annual marketing plan. 
• Develop marketing strategy, based on knowledge of company policy, nature of the market, copyright and royalty requirements, and cost and mark-up factors.
• Other duties assigned by the General Manager Sales and Marketing.

 JOB REQUIREMENTS: 

• Degree in Marketing or other related field
• Minimum of 5 years of experience in traditional and digital marketing 
• Market & Customer Understanding/Management
• Good Presentation, negotiation & Persuasion skills
• Products/ Services Knowledge and Application
• Problem analysis and problem-solving