Marketing Manager at Drinks.ng

ROLE OVERVIEW

• Own the Drinks.ng brand and marketing agenda across channels—translating commercial priorities and customer insight into integrated plans and campaigns, enforcing disciplined brand governance, and measuring effectiveness through a structured test-and-learn approach.

KEY RESPONSIBILITIES
Brand strategy & governance

• Define and maintain brand positioning, value proposition, and tone-of-voice; keep brand guidelines current and adopted.
• Run brand governance: approvals for messaging, creative consistency, product-claim accuracy, and reputational risk checks.

Integrated marketing planning & campaign delivery

• Build quarterly/monthly marketing plans aligned to commercial priorities, launches, and seasonal calendars.
• Lead end-to-end multi-channel campaigns (digital/social/influencer/PR/partnerships/CRM where applicable), with clear objectives and timelines.

Content strategy & creative management

• Own content strategy and editorial calendar across the customer journey.
• Create strong briefs and quality-assure outputs for brand standards, channel requirements, and factual accuracy before publishing.

Performance reporting & optimisation

• Define and track marketing KPIs; run a test-and-learn cadence and drive iteration based on results.
• Produce campaign updates and monthly performance reporting; partner with Growth/Tech & Data to ensure tracking and dashboards are sound.

Budget, vendors, partnerships & compliance

• Track marketing spend within guardrails; manage agencies/vendors via scopes, SLAs, performance reviews, and invoice-ready packs.
• Ensure privacy/data compliance for campaigns, IP/usage rights, and coordinate crisis/reputational escalations when needed.

PERSON REQUIREMENTS
Education

• Bachelor’s degree in Marketing, Communications, Business, or related field (MBA is an advantage).

Experience

• 8+ years progressive marketing experience (strong advantage: FMCG, e-commerce, consumer retail, high-growth consumer brands).
• Proven delivery of multi-channel campaigns and vendor/agency management; comfortable with measurement and experimentation.

Behavioural

• Strategic thinker with strong execution discipline and attention to detail.
• Clear communicator; collaborative across Growth, Commercial, Supply Chain and Customer Experience.
• High integrity and sound judgement for external communications and brand risk.