Marketing Manager at CIG Motor Ltd

Job Summary: 

• The Marketing Manager is responsible for planning, coordinating, and overseeing the execution of marketing campaigns, brand activations, and promotional initiatives across ATL, BTL, and digital channels. The role ensures strong alignment between marketing strategy and business objectives, manages execution teams and vendors, and delivers consistent brand experiences across all touchpoints.

Key Responsibilities: 

• Lead the planning and end-to-end execution of integrated marketing campaigns and promotions across ATL, BTL, digital, and experiential channels.
• Translate business and sales objectives into clear marketing execution plans, timelines, and deliverables.
• Supervise and coordinate marketing executives/associates to ensure timely and high-quality campaign delivery.
• Manage creative development workflows, including briefing agencies, approving concepts, overseeing production, and ensuring brand compliance.
• Collaborate closely with the Sales team to design and deploy showroom toolkits, promotional materials, and on-ground activations.
• Oversee vendor management, including printers, fabricators, media partners, event teams, and other third-party suppliers.
• Monitor campaign performance, review execution quality, and provide insights, learnings, and recommendations for improvement.
• Ensure accuracy and consistency across marketing trackers, campaign calendars, and brand asset repositories.
• Coordinate with digital teams to ensure campaign alignment across social media, and online promotions.
• Prepare structured marketing reports for management, highlighting campaign outcomes, effectiveness, and next steps.

Requirements

• 5–8 years’ experience in marketing execution, brand management, or integrated marketing roles.
• Proven experience managing campaigns, vendors, and cross-functional stakeholders.
• Strong project management, coordination, and execution skills.
• Solid understanding of ATL, BTL, digital marketing, and on-ground activations.
• Excellent communication, presentation, and stakeholder management skills.
• Strong proficiency in PowerPoint and Excel/Google Sheets.

KPIs

• Successful delivery of marketing campaigns on time and within budget.
• Quality and consistency of brand execution across all channels.
• Vendor performance and execution efficiency.
• Campaign performance insights and reporting quality.