Marketing Manager at Charterhouse Lagos

• The Marketing function is central to the overall success of the school.
• The Marketing Manager is the brand custodian, responsible for building brand awareness and maintaining the school’s brand reputation.
• The role is responsible for developing and executing compelling marketing initiatives to reach, engage, and attract the target audience, ensuring brand consistency across all marketing touchpoints.

Responsibilities:

• Collaborate with cross-functional teams to ensure brand consistency across all marketing touchpoints, including marketing materials, communications, events, and digital platforms.
• Develop strategies to build and strengthen the school’s brand identity, positioning it as the most prestigious school in Nigeria.
• Manage agency relationships and collaborate on creative campaigns, advertising, media buying, events and PR.
• Plan, coordinate, and execute online and offline events, including open houses, workshops, conferences, and community engagement activities.
• Lead the digital marketing communications function, including website management, social media, SEO/SEM, content marketing, and email marketing, to drive brand visibility and attract prospective students and parents.
• Oversee the creative development and production of communication materials. 
• Provide insightful reports and recommendations to optimize marketing strategies and improve audience attraction efforts.
• Conduct thorough market research and audience analysis to identify and understand the target audience’s needs, preferences, and motivations.

Qualification and Experience:

• Bachelor’s degree in marketing, communications, or a related field.
• 7+ years of experience in a marketing role.
• Proven experience in brand development and marketing strategy.
• MBA or Master’s degree in marketing, communications, or a related field is an added advantage.
• Marketing experience in the educational sector or multinational organisation is desirable.
• Membership of a professional organisation e.g., NIMN, NIPR, CIM is desirable.

Skills and Knowledge:

• Strong understanding of branding, marketing principles, and integrated marketing communications.
• Excellent written and verbal communication skills, with the ability to craft compelling messaging and engage diverse audiences.
• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
• Proficiency in digital marketing strategies, including social media, search engine marketing, content marketing, and email marketing.
• Strong project management skills, with the ability to plan, execute, and monitor multiple marketing initiatives simultaneously.
• Creative mindset with the ability to think strategically and generate innovative ideas.
• Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams and external partners.
• Proficiency in budget management and financial analysis.