Marketing Manager - Central Africa at Ariston Thermo Group

Report to: the Country Manager Central Africa.

Responsibilities
Will be in charge of the following responsibilities:

• Define the Country Marketing Strategies and Policies in accordance with Group Guidelines, to impact the Country Sales objectives.
• Strategically analyze the market/competitors, monitoring the market share, identifying trends and possible opportunities for growth.
• Define and secure the implementation of marketing strategies and policies for main brands and channels.
• Define guidelines on trade and end-user communication projects.
• Propose, develop and implement local marketing plans (pricing policies, products brand communication and channels promotions) in collaboration with the sales team.
• Provide all relevant sales information to the Sales Management, undertaking analysis of the business, competitors and customers to identify information needs.
• Manage the launch of new products and commercial-technical training/information to wholesalers, installers and distributors.
• Co-ordinate product marketing events for the Country, assisting in product promotion while supporting the commercial department.
• Define and develop marketing activities like sales campaigns to increase sales
• Website and social media pages management
• Manage loyalty/incentive program of installers
• Brief / liaise with market research agency

Requirements

• The ideal candidate has a Master's Degree in Marketing / Economics with an excellent final grade
• 8/10 years of experience in the role in multinational contexts.
• Provenience from the semi-durable goods sector is preferable.
• Fluency in English is a basic requirement.
• Energy, enthusiasm for marketing and communication, along with analytical and organizational skills, flexibility and goal orientation complete the profile.