Marketing Manager at Carlcare Development

Job Description

• We are looking for an experienced marketing professional to lead digital marketing, brand communications, influencer partnerships, and marketing activations for a leading consumer brand in Nigeria. 
• The successful candidate will have a strong understanding of the Nigerian market, extensive experience managing social media campaigns, and the ability to execute high-impact marketing initiatives that strengthen brand awareness and drive business growth.

Key Responsibilities
Digital Marketing & Social Media:

• Develop and execute social media strategies across Instagram, Facebook, TikTok, X (Twitter), YouTube, and other relevant platforms.
• Create and manage content calendars aligned with product launches, campaigns, and key seasonal events.
• Grow online communities and improve customer engagement through relevant and localized content.
• Monitor campaign performance and optimize strategies using analytics and insights.
• Keep up with digital trends, platform updates, and emerging consumer behavior.

Influencer & Creator Marketing:

• Build and manage relationships with influencers, content creators, media personalities, and brand ambassadors.
• Plan and execute influencer campaigns from talent selection through content delivery and performance reporting.
• Evaluate campaign effectiveness and optimize influencer investments.
• Maintain a strong network of partners across technology, lifestyle, entertainment, and consumer sectors.

Brand Activations & Events:

• Lead the planning and execution of product launches, experiential marketing campaigns, exhibitions, roadshows, and other brand activations.
• Coordinate with agencies, vendors, and event partners to deliver high-quality marketing activities.
• Identify sponsorship and partnership opportunities that enhance brand visibility.
• Measure and report on event performance and business impact.

Marketing Strategy:

• Support the development and execution of annual marketing plans.
•  Work closely with sales, product, and trade marketing teams to align marketing initiatives with business objectives.
• Manage marketing budgets and agency relationships.
• Conduct market research and competitor analysis to support strategic decision-making.

Requirements

• Bachelor's Degree in Marketing, Communications, Business Administration, or a related discipline.
• 5–8 years of marketing experience, preferably within consumer electronics, FMCG, telecommunications, or other fast-moving consumer industries.
• Strong experience in digital marketing, social media management, influencer marketing, and event execution.
• Good understanding of Nigerian consumer behavior and the local digital landscape.
• Existing relationships with influencers, media partners, and marketing agencies are an advantage.
• Strong communication, project management, and stakeholder management skills.
• Analytical mindset with experience using marketing and social media analytics tools.
• Willingness to travel within Nigeria when required.