Marketing Manager at ARCO Worldwide Services Limited

Job Summary:

• The Marketing Officer will help position AAA as a leading drone Academy provider in Nigeria and across Africa. The ideal candidate is expected to be digitally savvy, strategically creative, and capable of transforming technical capabilities into compelling market narratives that drive brand visibility and revenue growth.

Responsibilities

Strategic Marketing Campaigns:

• Develop and Execute Marketing Campaigns for AAA.
• Identify and recommend strategic industry events for brand visibility.
• Plan and implement strategic marketing initiatives to promote AAA’s services across targeted industries and increase market penetration.

Market Research and Content Creation:

• Analyze industry trends, client needs, and competitive activities to identify new business opportunities and refine AAA positioning.

Conduct market and competitor research.

• Produce marketing materials such as graphics, videos, case studies, social media content, and website updates to communicate service value.
• Develop engaging posts and campaigns for LinkedIn, Instagram, YouTube, and other platforms to build brand awareness and audience engagement.

Compliance, Tracking and Reporting

• Oversee SEO, Google Ads, email marketing, and analytics to drive online visibility and lead generation.
• Monitor KPIs such as lead generation, engagement, campaign ROI, and provide monthly performance reports to management.
• Ensure that all marketing communications follow brand standards, tone, and visual guidelines across all channels.

Relationship Management

• Collaborate with agencies, production vendors, influencers, and external partners to support marketing initiatives when needed.
• Support the SBD team in preparation of pitch decks, brochures, proposals, and presentations that effectively showcase AAA to potential clients, students, partners etc.
• Build and maintain strong relationships with industry stakeholders: airlines, regulators, higher institutions, and aviation bodies.
• Marketing Events and Activation Management
• Plan and manage AAA participation in aviation expos, education fairs, conferences, and corporate skilling events.
• Coordinate in-house career seminars, graduation events, student orientation, and training showcase activities.
• Maintain cost efficiency while maximizing impact through smart vendor negotiation and expense management.
• Measure event success through lead generation, brand recognition, client feedback, and media coverage.

Qualifications and Skills

• Bachelor’s degree in marketing, Communications, Business, or related field.
• 5-10 years of marketing experience (technology, aviation sectors preferred).
• CIMN or any relevant marketing certification is an added advantage.
• Strong knowledge of digital marketing platforms and analytics tools.
• Graphic design, photography, or videography skills are an added advantage.
• Excellent written and verbal communication skills.
• Strong project management and organizational abilities.
• Ability to work collaboratively and deliver results in a fast-paced environment.

Key Competencies

• Creativity and innovation.
• Strategic and analytical thinking.
• Content creation and storytelling.
• Team collaboration.
• Results-oriented mindset.
• Excellent communication and presentation skills.
• Technical curiosity and learning agility.