Marketing Leader at MANO Africa

Job Description

• We are seeking a Marketing Leader who will be responsible for leading the marketing and digital efforts for Mano Nigeria in the achievement of its goals.
• He/she will be responsible for the development and implementation of Mano’s marketing & digital strategy and plan in Nigeria, marketing our products via our app successfully to ensuring the continued growth and retention of our customers.
• This is a unique opportunity to help transform the marketing activities of an innovative organization working at the forefront of pioneering ultra-fast grocery delivery in Africa.
• Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.

Responsibilities

• Lead and oversee the development and delivery of Mano’s marketing strategy and plan
• Plan and implement a strategic, overall marketing program for all Mano stores in Nigeria
• Plan and effectively execute an integrated program to enhance sales on the Mano App and generate positive results for the overall success of our business.
• Plan and implement targeted consumer initiatives with both traditional media and multichannel digital platforms including shopper incentive programs, social media, and email marketing.
• Plan and implement special marketing events including launches, closed forum sessions, customer initiatives events etc.
• Coordinate public relations efforts that maintain each Mano store in a favorable light, create promote special events for awareness, and increases exposure of our app, build relationships with key media, and enhance the overall perception of Mano Nigeria.
• Coordinate a community relations program that makes Mano an integral part of the Nigerian online business community.
• Position Mano as the one-stop grocery app in Nigeria.
• Evaluate the effectiveness of key marketing activities in terms of sales results, consumer response, publicity value, product success and community engagement.
• Provide a detailed performance report during weekly management meetings.

Requirements

• B.Sc or M.Sc in Marketing or relevant field
• Work experience as Head of Marketing or VP Marketing, preferably within our industry or a fast-paced industry
• Experience running successful marketing campaigns
• Experience managing agencies
• Solid knowledge of web analytics and Google Adwords
• Strong digital experience across multiple channels and proficiency in budget creation and management is essential.
• Experience with CRM software
• Leadership skills with the ability to set and prioritize goals
• Analytical mind.