Marketing Lead at Smart Partners

Location: Bida, Niger

Responsibilities

• Skilled in social media and able to communicate information about our product online effectively.
• Coordinates activities of specialists involved in the brand positioning of the products
• Network and gain trust of potential customers and partners.
• Understand the product and services of the company.
• Researching and analyzing consumer behavior, market trends and competitor activity.
• Utilize word of the mouth technique such as referral incentive program.
• Developing and implementing strategies that resonate with the target market.
• Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
• Building brand awareness and increasing brand value and profitability.
• Increasing product sales and market share.
• Measuring and reporting on campaign performance and assessing KPIs and ROI.
• Collaborating with different teams such as marketing, creative, legal, etc.
• Overseeing the production of advertisements, promotional materials and mail campaigns.
• Ensuring that messaging and marketing activities are aligned with brand and company values.

Requirements

• Degree in Business, Marketing or related field.
• Minimum of 5 years’ working experience as a brands and marketing lead.
• Must live in Bida, Niger State or willing to relocate.
• Previous experience in developing brand and marketing strategies.
• Good communication skills, both verbal and written.
• Previous experience in managing and leading teams.
• Highly organized and perform well under pressure.
• Strong research and analytical skills.