Marketing Lead at Sigma Consult

Reports To: Founder / Chief Executive Officer

About the Role

• We are seeking a strategic, creative, and commercially driven Marketing Lead to spearhead the marketing, brand positioning, and membership growth initiatives of a premium hospitality brand. 
• The successful candidate will be responsible for developing and executing integrated marketing strategies that elevate brand visibility, drive member acquisition, strengthen stakeholder engagement, and position the organization as a market leader within the luxury hospitality and lifestyle sector.
• Working closely with executive leadership and external creative partners, the Marketing Lead will oversee brand management, digital marketing, strategic partnerships, corporate outreach, event marketing, and premium customer engagement while ensuring consistency across every brand touchpoint.

Key Responsibilities

• Develop and execute comprehensive marketing and brand strategies aligned with organizational goals and business growth objectives.
• Lead all brand positioning, corporate communications, and integrated marketing campaigns across digital and traditional channels.
• Build brand awareness and establish a strong market presence within the hospitality, wellness, and luxury lifestyle sectors.
• Develop and implement strategic membership acquisition and customer engagement initiatives.
• Identify and cultivate relationships with corporate organizations, diplomatic missions, private institutions, high-net-worth individuals, and strategic partners.
• Plan, coordinate, and execute premium brand experiences, networking events, product launches, corporate engagements, and member activation programmes.
• Manage relationships with external agencies, including branding, creative, digital marketing, public relations, photography, videography, and media partners, ensuring quality delivery and brand consistency.
• Oversee content strategy across websites, social media platforms, email marketing, newsletters, and other communication channels.
• Develop marketing collateral, presentations, promotional materials, and corporate communication assets.
• Monitor brand performance, campaign effectiveness, customer engagement, and return on marketing investment through data analysis and reporting.
• Manage membership waitlists, referral programmes, loyalty initiatives, and customer retention strategies.
• Support business development efforts by developing marketing strategies for wellness services, hospitality offerings, corporate partnerships, and premium experiences.
• Conduct market research, competitor analysis, and customer insight studies to identify emerging opportunities and industry trends.
• Manage the departmental marketing budget while ensuring cost-effective allocation of resources.
• Collaborate with internal departments to ensure consistent brand messaging and exceptional customer experience across all touchpoints.
• Ensure compliance with brand standards, corporate identity guidelines, and organizational communication policies.
• Prepare periodic marketing performance reports and strategic recommendations for executive management.
• Perform any other duties assigned by management.

Key Performance Indicators (KPIs)

• Growth in membership enquiries and conversions.
• Brand awareness and market visibility.
• Successful execution of marketing campaigns and corporate events.
• Growth in strategic partnerships and corporate memberships.
• Customer engagement and retention metrics.
• Return on marketing investment (ROMI).
• Digital marketing performance, including website traffic, social media engagement, and lead generation.
• Timely delivery of marketing initiatives within budget.
• Positive brand perception and customer satisfaction.

Qualifications & Requirements

• Bachelor's Degree in Marketing, Business Administration, Mass Communication, Public Relations, Communications, Digital Marketing, or a related discipline.
• Minimum of 5 years' progressive marketing experience within hospitality, luxury lifestyle, private membership clubs, real estate, premium retail, or related industries.
• Professional certification from the Chartered Institute of Marketing (CIM), National Institute of Marketing of Nigeria (NIMN), Digital Marketing Institute (DMI), or equivalent professional body will be an added advantage.
• Demonstrated success in developing and executing integrated marketing campaigns and brand strategies.
• Strong experience in luxury brand management, customer acquisition, relationship marketing, and premium client engagement.
• Experience managing external agencies, creative vendors, and marketing service providers.
• Strong knowledge of digital marketing, social media strategy, SEO, email marketing, content marketing, and marketing analytics.
• Proven experience organizing executive events, corporate engagements, networking programmes, and brand activations.
• Excellent business writing, presentation, negotiation, and stakeholder management skills.
• Strong analytical, commercial, and strategic thinking abilities.
• Proficiency in Microsoft Office Suite, CRM platforms, Google Analytics, Meta Business Suite, marketing automation tools, and content management systems.
• High level of professionalism, creativity, discretion, and attention to detail.
• Must reside in Abuja or be willing to relocate.

Key Competencies:

• Strategic Marketing
• Brand Management
• Digital Marketing
• Corporate Communications
• Membership & Customer Acquisition
• Event & Experience Marketing
• Business Development Support
• Public Relations
• Partnership Development
• Content Strategy
• Stakeholder Management
• Data Analysis & Reporting
• Leadership & Project Management
• Budget Management
• Communication & Presentation Skills.