Marketing Lead at Protege Professionals

Responsibilities

• Own the pre-launch marketing strategy end to end, from now through opening and the first year of membership.
• Manage and hold accountable our external agencies (brand, film, stills, digital), who are scoped to asset production — you direct them, they execute.
• Build and maintain the named-target prospect list: the specific individuals, families, embassies, and corporates we want as founding members.
• Design and run private pre-launch programming — intimate dinners, previews, and events that put the organisation in front of the right people before the building opens. Lead institutional and B2B outreach into embassies, multinationals, and corporates for corporate wellness and membership.
• Protect the brand: every touchpoint — the invitation object, the website, the tone of a WhatsApp reply — must meet the standard set by our brand identity.
• Manage waitlist, scarcity, and referral mechanics once membership opens.
• Build the marketing engine for non-member revenue streams (diagnostics, physiotherapy, recovery day passes) as both income and conversion funnels.

Candidates Requirements

• 5+ years in luxury, hospitality, private membership, premium real estate, or high-end lifestyle brands — you have sold to wealthy, discerning people before.
• An existing understanding of Abuja’s social and institutional landscape; a personal network within it is a strong advantage.
• Proven experience directing creative agencies and holding them to a high standard.
• Event and experience design capability — you can produce a flawless private dinner for 20 VIPs. Exceptional written and verbal communication; discretion is non-negotiable.
• Comfort operating in a founder-led, pre-launch environment where you build the playbook rather than inherit one.