‎Marketing Lead at FMR AGENCY

‎Role Summary

• ‎We are hiring a strategic and performance-driven Marketing Executive / Marketing Lead to drive awareness, leads, customer acquisition and revenue for RLG Cosmetics.
• This role is responsible for planning and executing campaigns that generate qualified daily enquiries and profitable sales across digital platforms.

‎Key Responsibilities

• ‎Develop and execute marketing campaigns for product launches, offers and evergreen sales that drive demand.
• ‎Drive qualified leads from ads into WhatsApp, Instagram DM and website
• Work closely with sales/customer service to improve lead quality and conversion outcomes
• ‎Oversee campaign messaging, hooks, creatives and offer positioning
• ‎Analyze campaign performance and optimize for lower cost per lead and higher ROI
• ‎Build growth strategies for customer retention, repeat purchases and distributor acquisition
• ‎Lead brand awareness campaigns that align with RLG’s clean, safe, sensitive-skin positioning
• ‎Coordinate content direction with the social media team
• ‎Recommend promotions, influencer strategies and launch ideas that drive measurable sales.
• ‎Oversee marketing team.

‎‎KPI Expectations

• ‎Lead volume and lead quality
• ‎Cost per lead / cost per acquisition
• ‎Campaign ROI
• ‎Sales contribution from campaigns
• ‎Repeat purchase growth
• ‎Distributor acquisition support
• ‎Overall monthly revenue impact.
• ‎Lead with urgency.

‎Ideal Candidate

• ‎Strong digital marketing and campaign strategy experience
• ‎Understands beauty/female consumer psychology
• ‎Performance-focused, not just “awareness-focused”
• ‎Can think commercially and execute fast
• ‎Must be data-driven, creative and accountable.
• ‎Be able to lead effectively with urgency.