Marketing Executive at Sigma Consult

Salary: ₦350,000

Job Summary:

As a Marketing Executive at our micro-lending financial institution, you will be a key player in driving our marketing and promotional activities. Your primary goal will be to attract potential borrowers, expand our customer base, and increase the growth of our loan portfolio. You will develop and implement effective marketing strategies, campaigns, and initiatives to enhance brand awareness, customer acquisition, and market positioning. This role demands a dynamic, creative individual with strong communication skills and an in-depth understanding of the microfinance industry.

Job Responsibilities:

• Develop and execute comprehensive marketing strategies to promote our micro-lending services and products.
• Conduct market research to identify emerging trends and opportunities within the microfinance industry.
• Design and manage marketing campaigns across various channels, including digital, social media, and traditional media.
• Build and maintain strong relationships with key stakeholders, including clients, partners, and community organizations.
• Work closely with the sales team to ensure alignment between marketing efforts and business objectives.
• Monitor and assess the performance of marketing initiatives, providing regular reports and actionable recommendations for improvement.
• Stay informed on industry trends, competitor activity, and regulatory changes to adjust marketing strategies accordingly.
• Assist in the creation of marketing collateral, such as brochures, presentations, and promotional materials.
• Represent the company at events, conferences, and networking opportunities to enhance visibility and brand presence.

Job Specifications:

Education and Experience:

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 4 years’ experience as a Marketing Executive, preferably in the financial services or microfinance sector.
• Familiarity with micro-lending products and services.

Skills and Abilities:

• Strong communication and interpersonal skills, with the ability to engage effectively with both internal and external stakeholders.
• Creative and innovative thinker with the ability to generate fresh ideas for marketing campaigns.
• Proficient in digital marketing tools and platforms (e.g., Google Analytics, social media management tools, SEO).
• Excellent analytical skills with the ability to interpret data and make informed, strategic decisions.
• Results-oriented, with a strong focus on achieving marketing targets and business growth.
• Solid understanding of microfinance industry trends and regulations.

Benefits:

• Competitive monthly salary of ₦350,000
• Health insurance coverage
• Performance-based bonuses
• Retirement benefits
• Opportunities for career advancement and professional development
• A dynamic, collaborative, and supportive work environment
• Access to training programs to enhance your skills and career growth