Marketing Executive at Inspiration 92.3FM

Job Description

• Development, implementation and management of overall marketing strategies to continuously increase the company\'s market share and profitability.
• Responsible for defining and proposing marketing strategies and tactics to ensure sales targets are met and surpassed.
• Establishes contacts with senior levels decision makers in targeted organizations and individuals to attract patronage.
• Takes a lead role in building and maintaining customer’s relationship.
• Expected to develop a working process for the marketing department, monitor performance of marketing executives and close business opportunities.
• Establish and maintain cordial relationships with media buying Agencies and Direct Clients.

Required Qualifications

• A first degree in Marketing, Mass Communication or Social Sciences or related discipline from a reputable Institution.
• MBA would be an added advantage.
• Working Experience in a Media Agency or in a Broadcasting Organization (Radio/TV) would also be an added advantage.
• Must have performed a similar role in a Radio or TV Station.
• Minimum of 10 years post-graduation experience, at least 5 of which should be in a Senior Management position of a Radio Broadcasting Station or Media Agencies.
• Must have good relationships with Media Agencies that will attract business deals to the station.
• A pleasant personality, a good team player, excellent communication skills with good knowledge of radio broadcasting business environment.
• Registered member of APCON will be added.

Top Skills required:

• Communication Skills 
• Marketing Skills 
• Negotiation Skills