Marketing Executive at Global Profilers

JOB DESCRIPTION

Key Responsibilities

• Conceive and develop efficient and intuitive marketing strategies
• Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events
• Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
• Initiate and control surveys to assess customer requirements and dedication
• Write copy for diverse marketing distributions (brochures, press releases, website material etc.)
• Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
• Monitor progress of campaigns using various metrics and submit reports of performance

KEY RELATIONSHIPS

• HOD/CIO/MD of the company
• HOD Marketing Department
• HOD Customer Care Department
• HOD Project Management Department
• Customers of the company
• Fair Knowledge of Telecom Technologies:
• Internet Bandwidth & Leased Circuits
• Smart Solutions & Internet of Things (IoT)
• Internet Broadband

Soft Skills & Characteristics:

• Proven experience as marketing executive or similar role
• Good understanding of market research techniques, data analysis and statistics methods
• Thorough knowledge of strategic planning principles and marketing best practices
• Proficient in MS Office and marketing software
• Familiarity with social media and web analytics (e.g., Web Trends)

Digital marketing skills

• Knowledge of graphics designing
• Knowledge of search engine optimization

Social media marketing

• Experience with Google and YouTube Ad campaign
• Excellent communication and people skills
• Strong organizational and time-management abilities
• Creativity and commercial awareness
• Excellent interpersonal skills and ability to build rapport with customers

Critical thinking skills

• Ability to create strong positioning of Organization, Management and self
• Ability to do continuous follow ups with multiple collaborators
• Good written communication skills
• Self-motivated and detail-oriented
• Integrity & Honesty
• Team Player
• Resourcefulness & Result Oriented approach
• Customer Oriented Approach
• Sales Revenue
• Customer count
• Customer lifetime value
• Customer Acquisition Cost (CAC)
• Churn (Customer Attrition Rate)
• Engagement rate
• Customer satisfaction using the Net Promoter Score (NPS)
• Conversion rate
• Marketing Return on Investment (MROI)

ACADEMIC QUALIFICATION  

• BSc/BA in marketing, business administration or relevant discipline
• NYSC Certified

EXPERIENCE

• Minimum of 3 years of proven work experience as a marketing executive in Telecommunications Company or Internet Service Provider with a fair knowledge of Internet Leased Line, Leased Line, Home Broadband, FTTH, FTTX, VoIP, IPTV and Telecommunications Operations.

RENUMERATION: N960, 000 – 1,200,000 (Annual Gross) plus Other Benefits