Marketing Executive at First Excelsia

Description 

• Our client is seeking a highly motivated and dynamic Marketing Executive to join our team. As a Marketing Executive, you will play a crucial role in driving our marketing efforts and contributing to the overall success of our company.
• You will work closely with the Marketing Manager and other team members to implement effective marketing strategies, generate leads, and promote our brand.
• This is an exciting opportunity to be part of a fast-paced, innovative organization in the tech field.

Job Responsibilities:

Develop and execute marketing campaigns:

• Collaborate with the Marketing Manager to create comprehensive marketing plans and strategies.
• Implement and manage marketing campaigns across various channels (online and offline) to promote our products/services.
• Monitor campaign performance, analyze data, and make necessary adjustments to optimise results.

Brand promotion and positioning:

• Assist in building and maintaining a strong brand presence in the market.
• Conduct market research to identify target audiences, market trends, and competitor activities.
• Develop creative and engaging content for marketing materials, websites, social media platforms, and other communication channels.
• Ensure brand consistency in all marketing efforts.

Lead generation and conversion:

• Identify potential leads and develop strategies to attract and engage them.
• Collaborate with the sales team to nurture leads and convert them into customers.
• Track and analyze lead generation metrics to assess the effectiveness of marketing campaigns.

Digital marketing and social media management:

• Manage and optimize digital marketing campaigns, including SEO, SEM, email marketing, and paid advertising.
• Create and curate engaging content for social media platforms and monitor social media channels for brand mentions and customer interactions.
• Stay up-to-date with the latest digital marketing trends and emerging technologies.

Event planning and coordination:

• Assist in organizing and coordinating promotional events, trade shows, conferences, and webinars.
• Collaborate with internal teams, external vendors, and partners to ensure successful event execution.
• Measure the impact of events and provide post-event analysis and reports.

Person’s Specification

• Bachelor's Degree in Marketing, Business Administration, or a related field with 4 years’ experience.
• Proven experience as a Marketing Executive or similar role in the [industry/sector] field.
• Strong understanding of marketing principles, strategies, and techniques.
• Excellent written and verbal communication skills.
• Proficient in digital marketing platforms, social media management, and marketing analytics tools.
• Creative thinker with the ability to develop innovative marketing ideas and campaigns.
• Analytical mindset with the ability to analyze data and draw actionable insights.
• Strong project management skills and ability to manage multiple projects simultaneously.
• Team player with excellent interpersonal and collaboration skills.
• Self-motivated with a proactive and results-driven approach.
• Knowledge of [specific software/tools] is a plus.