Marketing Executive at Dana Group

 We are seeking a highly motivated and creative Marketing Executive to join our team. The successful candidate will be responsible for developing and implementing marketing strategies to promote our automotive products and services, increase brand awareness, and drive sales.

Key Responsibilities:

• Develop marketing campaigns: Create and execute marketing plans to reach target audiences and promote products and services.
• Conduct market research: Analyze market trends, customer needs, and competitor activity to inform marketing strategies.
• Manage social media: Develop and implement social media strategies to engage with customers and promote the brand.
• Create marketing materials: Design and produce marketing materials such as brochures, flyers, and email campaigns.
• Collaborate with teams: Work with sales, product, and customer service teams to ensure alignment and effective marketing strategies.
• Analyze performance: Track and analyze marketing metrics to measure campaign effectiveness and identify areas for improvement.
• Stay up-to-date with industry trends: Monitor industry developments and competitor activity to stay ahead of the competition.

Requirements:

• Bachelor\'s degree in Marketing, Business Administration, or related field.
• Proven experience in marketing, preferably in the automotive industry is necessary.
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Proficiency in marketing software and tools
• Creative and innovative thinker with a passion for marketing and the automotive industry.
• Proximity to Victoria Island Lagos is Necessary

Skills:

• Marketing strategy development
• Campaign execution and management
• Market research and analysis
• Social media marketing
• Content creation and copywriting
• Collaboration and teamwork