Marketing Director at Estrada International Staffing Solutions

Job Description

• Overseeing the marketing department.
• Evaluating and developing our marketing strategy and marketing plan.
• Planning, directing, and coordinating marketing efforts.
• Communicating the marketing plan.
• Researching demand for our products and services.
• Competitor research.
• Working with sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.
• Identifying potential customers.
• Developing promotions with advertising managers.
• Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
• Compiling lists describing our offerings.
• Developing and managing advertising campaigns.
• Building brand awareness and positioning.
• Supporting sales and lead generation efforts.
• Coordinating marketing projects from start to finish.
• Organizing company conferences, trade shows, and major events.
• Overseeing social media marketing strategy and content marketing.

Requirements

• Bachelor's Degree in Business, Marketing, Communications, or related field.
• 5-8 years experience in marketing and running a marketing team.
• Proven marketing campaign experience.
• Must have experience in the distillery industry.
• Effective time management skills and the ability to multitask.
• Strong copywriting skills.
• Attention to detail
• Proven ability to manage budgets.
• Professional and proactive work ethic.
• Experience with digital marketing forms such as social media marketing and content marketing
• Competency in Microsoft applications including Word, Excel, and Outlook.