Marketing Director at Adexen

Industry: Industry & Manufacturing
Job Seniority: Director
Job Category: Marketing
Employment Type: Full time

Responsibilities

• Overseeing marketing department.
• Evaluating and developing the marketing strategy and marketing plan.
• Planning, directing, and coordinating marketing efforts.
• Communicating the marketing plan.
• Institutionalise a customer service-oriented culture
• Coordinate, direct and supervise the day-to-day activities of the department and ensure alignment with the overall goals and objectives of the company
• Researching demand for Group products and services.
• Competitor research.
• Working with sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.
• Identifying potential customers.
• Developing promotions with advertising managers.
• Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
• Developing and managing advertising campaigns.
• Building brand awareness and positioning.
• Supporting sales and lead generation efforts.
• Coordinating marketing projects from start to finish.
• Organizing company conferences, trade shows, and major events.
• Overseeing social media marketing strategy and content marketing.

Desired Skills and Experience

• Bachelor's Degree in Business, Marketing, Communications, or any related field.
• MBA is a plus
• Minimum of 15 years experience in a similar senior position within an international company
• Experience in marketing and running a large marketing team.
• Proven marketing campaign experience.
• Proven experience in Marketing Strategy, Planning, Models and business analysis
• Effective time management skills and the ability to multitask.
• Attention to detail.
• Proven ability to manage budgets.
• High competence in project and stakeholder management.
• Excellent interpersonal, written and oral communication skills.

Skills:

• Brand Management
• Budgets
• Customer Relations
• Marketing Management
• Process Improvement
• Sales
• Marketing Communications
• Marketing Strategy
• Emerging Markets
• Social media
• Leadership
• Communication
• Marketing
• Team Management
• FMCG.