Marketing Copywriter at Bamboo

Scope of Role

• We are looking for a Marketing Copywriter to help communicate the brand's values, products and proposition across our marketing and product channels. In this role, you will be responsible for writing clear, engaging, concise copy for adverts, emails, publications, and website to inform our target audiences. You will collaborate with marketing and design teams to create innovative storytelling experiences and contribute to user and revenue growth.
• If you are passionate about the Nigerian Diaspora in Canada and thrive in a fast-paced fintech environment, we’d love to hear from you.

What you will be doing

• Write and edit persuasive and engaging copy for a variety of mediums, including websites, email campaigns, social media posts, advertisements, brochures, and other marketing materials.
• Collaborate with designers, strategy teams and subject matter experts to write content that influences audiences across different media, including adverts, targeted email, web, social and video.
• Work closely with designers, marketers, and other team members to ensure that copy complements visual elements and aligns with overall campaign objectives.
• Identify new content opportunities that stand out from competitors and align with content calendar activities - to deliver powerful, relevant and cohesive storytelling across all channels.
• Conduct research to understand target audiences, market trends, and industry best practices. Use insights to craft relevant and impactful messaging.
• Review and proofread copy to ensure accuracy, clarity, and grammatical correctness. Edit content as needed to enhance readability and effectiveness.
• Accept and incorporate feedback from senior team members, clients, or stakeholders to refine and improve copy.
• Collaborate with cross-functional teams to create content that aligns with our brand voice and engages patients effectively.

Who You Are (Role Expectations)

• You’ve got 3 - 5 years of experience in writing, editing, and proofreading copy across various platforms.
• You have a proven ability to write compelling, results-driven content across multiple platforms.
• You have the ability to take advanced industry concepts and distill them into simple, engaging and relatable content.
• You are highly organized, with attention to detail and the ability to prioritize work while executing on several projects simultaneously.
• You are familiar with SEO best practices and experience optimizing content for search engines.
• You’ve got positive energy. You’re optimistic about the future and determined to get there.
• You appreciate direct communication. You’re both an active communicator and an eager listener
• You’re cool with candid feedback and see every setback as an opportunity to grow.
• You have a “can do” attitude. Owning a problem doesn’t scare you, but rather empowers you to take 100% responsibility for achieving the Bamboo mission.
• You’re never tired of learning.
• Previous experience in a marketing or advertising environment is a plus.