Marketing Content Manager at LawPavilion Business Solutions

About the Role:

• We are seeking a highly skilled Content Marketing Manager who will lead content strategy, create impactful marketing materials, and manage content across various platforms to align with the company’s mission and brand. This role will also involve evaluating content performance and driving initiatives that enhance customer engagement and lead generation.

Key Responsibilities:

• Develop and execute the content marketing strategy to drive traffic, engagement, leads, and customer retention.
• Create cornerstone content pieces, establishing thought leadership
• Build an SEO framework and content calendar
• Create and oversee high-value content (guides, case studies, webinars, email sequences, sales enablement, and blog posts)
• Create high-converting lead magnets and landing page copy
• Optimize content for SEO and distribute strategically across channels
• Track performance metrics and iterate based on data
• Own the content calendar end to end, planning, prioritizing, and maintaining a consistent publishing cadence
• Create audience-centric content tailored to multiple personas and stages of the buyer’s journey across the product suite

Qualifications & Experience:

• 2-4 years B2B content marketing experience (SaaS/tech/professional services preferred)
• Exceptional writing skills across formats, with a portfolio demonstrating range
• Demonstrated success (through metrics) in creating engaging, quality content that drives conversions and contributes to pipeline growth
• SEO proficiency: keyword research, optimization, organic growth strategy
• Translate complex tech features into clear value propositions
• Strategic mindset connecting content to revenue outcomes
• Data-driven approach with analytics and A/B testing experience
• Legal background or experience writing legal content
• Ability to operate independently with minimal guidance