Marketing Communication Executive at Mohinani Group

Job Overview:

• We are on the lookout for an adept Marketing Communications Executive to join our dynamic marketing team.
• The ideal candidate will craft and execute strategic marketing communication plans, fostering brand awareness, engaging consumers, and contributing to overarching business goals.

Key Responsibilities:

• Strategic Planning: Develop and execute cohesive marketing communication strategies, ensuring consistent messaging across diverse channels.
• Content Creation: Generate compelling content for digital platforms, social media, print, and other mediums, effectively conveying product features, benefits, and brand narratives.
• Public Relations: Cultivate relationships with media, journalists, and influencers to secure positive coverage and amplify brand exposure.
• Campaign Management: Oversee the development and execution of marketing campaigns, including media buying, events, and exhibitions. Liaise with internal teams and external agencies for seamless delivery.
• Market Research: Stay informed about industry trends, consumer behavior, and competitor activities through comprehensive market research. Leverage insights to refine communication strategies.
• B2B Marketing: Develop and execute strategies targeting businesses, ensuring effective communication tailored to B2B clients.
• Collaboration: Work closely with the sales team, creating promotional materials and sales collateral to enhance their field efforts.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field. Master’s degree is a plus
• Proven experience (3-4years) in marketing communications, with a focus on strategic planning and execution.
• Demonstrated ability to create and execute successful marketing campaigns.
• Strong understanding of B2B marketing strategies and practices.
• Excellent written and verbal communication skills.
• Proficiency in utilizing various digital marketing tools and platforms.
• Previous experience in the consumer electronics or home appliances industry is a plus.