Marketing & Business Development Manager at Peridot Forte Solutions Consulting

Responsibilities:

Strategy

• Develop brand differentiation strategies, brand positioning, brand stories, and brand messages based on consumer data and market analysis. 
• Establish our brand guidelines, voice, and metrics, and ensure alignment with the rest of the organization. 
• Closely work with the creative team to implement brand guidelines.
• Ensure compliance with the brand guidelines across all media, materials, and channels. 
• Build and strengthen brand awareness/reputation across outlets and audiences: customers, employees, vendors, and investors.
• Conduct primary and secondary research and stay up to date with market trends and consumer insights. 
• Conduct competitive analysis to identify opportunities and gaps. 
• Analyze market trends and identify new opportunities and challenges
• Monitor and optimize brand performance across the board.

Business Development

• Develop a growth strategy focused both on financial gain and customer satisfaction
• Researching organizations and individuals to find new opportunities.
• Arrange business meetings with prospective clients
• Promote the company’s products/services addressing or predicting clients’ objectives
• Provide trustworthy feedback and after-sales support
• Build long-term relationships with new and existing customers
• Planning and overseeing new marketing initiatives.
• Increasing the value of current customers while attracting new ones.
• Finding and developing new markets and improving sales.
• Developing quotes and proposals for clients.
• Developing goals for the development team and business growth and ensuring they are met.
• Training personnel and helping team members develop their skills.

Outlet Marketing

• Drive a customer-centric marketing strategy for our individual outlets, drawing on our core values and positioning Selfridges as a unique, world-class destination that stands for a sustainable future and is inclusive for all. 
• Plan and oversee all outlet-specific marketing activity, including owned and paid channels, to drive consideration and ultimately footfall to outlets – highlighting relevant new brands/products/services and experiences.
• Work cross-functionally with teams (including Events, PR, Organic Social, Creative, Buying and Digital) ​to deliver an optimised programme of 360 marketing activity to attract new customers and engage existing customers to keep coming back. 
• Own and update the Marketing Calendar for each outlet - as a strategic tool for planning and cross-functional sharing.​
• Leverage insights from outlet-level segmentation and customer analytics to inform acquisition strategy and prioritise content/messaging to optimise campaign effectiveness. ​
• Measure and report on outlet-specific activity, including regional paid media, influencer and partnership marketing campaigns
• Regular catch-ups with the relevant outlet managers to ensure alignment on priorities
• Visit each outlet monthly to stay informed about outlet developments and plans, the local media landscape and to maintain key local partner relationships
• Forecast and maximize marketing dollars by analyzing sales performance of the
• Manage where applicable all marketing work surrounding outlet branding, renovations, redevelopment, and expansions to ensure effective messaging to the shopper base

Requirements

• A Bachelor’s degree in marketing, business administration, or a related field is required (a Master’s degree is preferred)
• 6 years of experience in a marketing role and previous work experience in a managerial or leadership position are highly valued
• A solid understanding of marketing principles and strategies, including knowledge of market research, consumer behavior, digital marketing, and campaign management
• Proficiency in marketing tools and software, such as customer relationship (CRM) systems, marketing automation platforms, analytics tools such as Google Analytics, social media marketing tools, and email marketing platforms
• Excellent understanding of the full marketing mix
• Strong knowledge of business and sales growth techniques 
• Strategic thinker with great analytical skills
• Proven success in developing marketing plans and campaigns
• Excellent written and verbal communication skills
• Strong project management, multitasking, and decision-making skills
• Data-driven marketing mind with eye for creativit