Marketing & Branding Specialist at African Things

Description 

• We are looking for a creative and results-driven Marketing & Branding Specialist to take our brand to the next level.
• This role is perfect for someone who can blend storytelling, digital marketing, and data-driven strategies to enhance brand awareness, drive sales, and create engaging content.
• You will be responsible for developing and executing marketing campaigns, managing social media, overseeing branding efforts, and ensuring our message resonates with our target audience.

Key Responsibilities
Branding & Strategy:

• Develop and maintain a strong and consistent brand identity across all platforms.
• Create marketing strategies that align with African Things’ mission and vision to position us as a leader in African-inspired gifts.
• Ensure all marketing materials reflect our brand voice, aesthetic, and values.
• Conduct competitor and market analysis to refine branding and positioning.

Content Creation & Social Media Management:

• Develop compelling and engaging content for social media, websites, blogs, email marketing, and ad campaigns.
• Manage and grow African Things’ presence on Instagram, Facebook, LinkedIn, TikTok, and Etsy.
• Schedule posts, monitor engagement, and interact with our audience to foster a strong online community.
• Work with designers and content creators to produce high-quality visuals and videos.

Advertising & Digital Marketing:

• Plan and execute paid digital campaigns on social media and search engines.
• Track and analyze campaign performance, using insights to optimize future efforts.
• Develop and implement an email marketing strategy to nurture leads and drive conversions.
• Explore affiliate and influencer marketing opportunities to expand brand reach.

Sales & Customer Engagement:

• Support the sales team by developing marketing materials and promotional strategies.
• Work closely with the Etsy team to optimize product listings, run promotions, and drive international sales.
• Create and execute campaigns targeting corporate gifting clients.

Performance Tracking & Reporting:

• Use Google Analytics, Meta Business Suite, and other tools to measure and report on marketing performance.
• Track key metrics such as engagement rates, conversion rates, and sales impact.
• Adjust marketing strategies based on data insights to maximize ROI.