Marketing Associate Manager at PepsiCo, Inc.

Auto req ID: 132559
Location: Lagos
Job Function: Marketing

Job Description

• Perform as a strategic partner in developing LT Category Insight & Strategy. Provide support at all levels (strategic, creative, analytical, coordination) to assist the Senior Marketing Manager: Grains, Foods & Snacks in the definition of PSP. 
• Develop AOP portfolio direction for Nigeria Foods from Senior Marketing Manager: Grains, Foods & Snacks and Country GM 
• Interpret business strategy and determine innovative solutions supporting strategy implementation. Solutions must be relevant within the Nigeria market 
• Lead partnership with local creative agencies, with inputs from Distributor Teams to design & develop market relevant, impactful integrated marketing plans brand activation programs which deliver grains & snacks growth. 
• Lead diverse projects and multiple work streams and be familiar with the issues driving innovation, innovation tools and techniques 
• Create and maintain the brand information systems and Brand KPIs scorecard, in partnership with Consumer Insights, analyse information and propose action plans to the Senior Marketing Manager: Grains, Foods & Snacks and Country GM. 
• Set out clear market and brand KPI’s for each innovation, concepts in partnership with Consumer Insights
• Identify and evaluate ideas in between AOP and PSP cycle plans that are not in plan to maximise competitive advantage 
• Design and maintain a knowledge management and asset repository of the brand: facts, ideas, strategies, documents, advertising etc. 
• Plan and administer the Nigeria Foods budget, control the A&M W / NW ratios and effectiveness and efficiency scorecard and proposes actions to the Senior Marketing Manager: Grains, Foods & Snacks and Country GM  
• Responsible for implementing the Global Brand book & standards and monitor compliance against these (brand stewardship), in both advertising and packaging / brand graphics. 
• Be an active mover of identifying winning brand activation ideas within Nigeria market and propose lift & adapt initiatives. 
• Own marketing calendars for Nigeria, identify opportunities and synergies in design and execution of the plans 
• Has visibility of all packaging design work in Nigeria and elevates to Senior Marketing Manager: Grains, Foods & Snacks and Country GM potential issues 
• Lead and direct different cross-functional projects of varied sizes and types concurrently, consisting of marketing, R&D, Supply Chain, Finance, Purchasing and external partners 
• Coordinate all cross-functional activities, represent consumers internally and collaborate with leaders in varied areas on allocation across projects and resource planning. 
• Align functional team and LT to get buy-in &  commitment in order to deliver business objectives
• Lead & coordinate multiple agency partners in order to deliver on  set brand objectives.

Qualifications
Key Skills/ Experience Required:

• Marketing / Business Tertiary qualification (Degree) as minimum
• Previous FMCG marketing experience (8 years minimum within marketing management).

Functional:

• Proven track record of successfully managing Brand engagement programs & achieving sustainable in-market results and long-term brand equity growth
• Strong functional Marketing experience with track record of delivering successful Integrated Marketing Communication programs and delivering AOP’s that deliver brand growth
• Strong strategic thinking and creative skills
• Strong analytical and problem solving skills
• Strong prior experience in any of the Nigeria Foods categories i.e breakfast, bread or sausage roll.

Leadership:

• Excellent collaboration & influencing skills in order to navigate a cross-functional, cross-geographical matrix to champion Nigeria Foods agenda in WECA
• Strong evidence of ability to set the agenda & navigate around complex challenges to in order to deliver results
• Balancing competing priorities
• Effectiveness in filtering  through & identifying the best ideas to pursue.

Knowledge:

• Ideally knowledge & experience of Food categories (e.g breakfast, snacking, bread or sausage roll)
• Strong understanding of local Nigeria perspective
• Ability to work in matrix structure.

Skills:

• Strong functional experience including:
• Excellent skills in uncovering insights that drive strategies for growth
• Creative processes & development of Integrated Marketing Communications
• Ability  to create impactful & cost effective marketing support programs
• Management of Creative  & Marketing Distributor teams   
• Digital Marketing and Digital partnerships
• Experience of creating & launching Marketing integrated programs with high impact in the marketplace, particularly in Nigeria market
• Experience in developing strong innovation programs and best practices
• Experience in developing strong partnerships with multiple stakeholders (internal & external.

Behaviors:

• Passion for Marketing & Communications
• Ability to both envision the future & create compelling vision for the Brand
• Strong creative judgement and ability to assess what ideas can travel across markets
• Resilience to deal with the inevitable knock-backs that occur in WECA
• Agility in finding solutions in line with continuous market changes.