Marketing Associate – Exhibition Services at Etcon Analytical and Environmental Systems & Services Limited

Job Summary

• The Marketing Associate – Exhibition Services (Sales Focus) is responsible for generating revenue through the sales of exhibition booths, sponsorship packages, and event-related services.
• The role focuses on identifying prospects, converting leads, maintaining strong relationships with exhibitors, and supporting the commercial success of each exhibition.
• The ideal candidate is results-driven, persuasive, and comfortable meeting sales targets in a fast-paced events environment.

Key Responsibilities — Sales & Revenue Generation
Sales & Client Acquisition:

• Prospect, identify, and qualify potential exhibitors and sponsors for upcoming exhibitions.
• Conduct outbound sales calls, emails, and follow-ups to convert leads into paying clients.
• Present exhibition value propositions, booth options, sponsorship packages, and pricing.
• Achieve monthly and quarterly sales targets set by management.

Client Relationship Management:

• Maintain strong, professional relationships with new and existing exhibitors.
• Provide exhibitors with guidance on booth selection, event requirements, and participation benefits.
• Manage client onboarding, contract signing, invoicing, and payment follow-up.
• Serve as the primary point of contact for exhibitor inquiries before, during, and after events.

Sales Support & Coordination:

• Update and manage CRM records, sales pipelines, and daily activity logs.
• Prepare sales reports, forecasts, and revenue updates for management.
• Collaborate with the events team to ensure accurate booth allocation and client satisfaction.
• Assist in preparing exhibitor sales kits, pricing sheets, and sales presentations.

Exhibition Engagement & On-site Sales:

• Support on-site exhibitor coordination and ensure clients receive agreed services.
• Cross-sell additional event services, upgrades, or promotional opportunities.
• Assist with on-site exhibitor check-in, booth inspections, and client issue resolution.

Qualifications

• Bachelor’s Degree in Business Administration, Marketing, Sales, or a related field.
• 1–3 years’ experience in sales, business development, exhibitions, or events services.
• Proven track record of meeting or exceeding sales targets.
• Strong understanding of sales pipelines, client acquisition, and CRM tools.

Requirements / Skills:

• Excellent communication and persuasive negotiation skills.
• Strong sales mindset with the ability to convert leads quickly.
• Customer-service oriented with strong relationship-building skills.
• Ability to work with minimum supervision and stay accountable for results.
• High level of professionalism, confidence, and presentation abilities.
• Proficiency in MS Office; familiarity with CRM tools is a plus.
• Willingness to work on-site during exhibitions and occasionally on weekends.