Marketing Associate at Coinbox Limited

About the Role

• A diligent marketer needed for our Lagos office. Must be a go-getter and influential to market a Hybrid Social Media App.
• We will train the associate how the app works and what to market.
• They must be able to implement unconventional and often unexpected marketing strategies to reach target audiences.
• This might involve outdoor installations, engaging with local businesses, or using street teams to promote.
• They will be responsible for designing and executing grassroots campaigns that drive engagement and awareness, often focusing on unique and memorable experiences of features utilized in the app.

Key Responsibilities

• Engaging with local communities and businesses: Building relationships with local organizations and businesses to support marketing initiatives and leverage their networks.
• Managing logistics and resources: Overseeing end-to-end logistics, including permitting, location scouting, and hiring/training street teams.
• Working with cross-functional teams: Collaborating with brand, partnerships, and content teams to ensure consistent messaging and storytelling.
• Tracking and measuring campaign effectiveness: Monitoring key performance indicators (KPIs) and reporting on campaign results to optimize future strategies.
• Staying up-to-date with trends and best practices: Remaining informed about the latest trends in marketing, especially in the sports or other specific sectors they may be targeting.
• Communicating with diverse audiences: Crafting engaging and impactful messaging for various audiences, whether through social media, flyers, or in-person interactions.
• Creating promotional materials: Developing and distributing promotional materials, such as flyers, posters, and branded merchandise.
• Outdoor installations: Placing temporary, eye-catching objects or pieces of art in high-traffic areas to generate buzz and social media sharing.
• Street teams: Utilizing individuals to distribute flyers, interact with the public, and promote products or services in public spaces.
• In-person events: Organizing events and community gatherings to engage with the target audience.
• Local partnerships: Collaborating with local businesses, sports organizations, and community groups to leverage their networks and resources.
• Paperwork and digital marketing twice a week and Gorilla marketing thrice a week
• Must know people and companies. Make them sign up, use it and generate revenue.

Requirements

• At least 2 years of experience in a marketing role.
• Minimum of OND in Marketing, Business Administration or a related field.
• Must be subscribed to and fully acquainted with the platform prior to the physical interview.
• Strong verbal and written communication skills.
• Proven ability to attract and convert new users.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook).
• Excellent customer service and interpersonal skills.
• Ability to learn quickly and work independently.
• High level of loyalty, integrity, and truthfulness.
• Energetic, persuasive, and self-motivated.

Benefits

• Base Pay (Competitive and based on industry standards)
• Highly rewarding monthly bonus on sales targets