Marketing Assistant at Upbeat Centre

Principal Duties and Responsibilities

• Support the Marketing team to develop and implement innovative marketing strategies that will help strengthen our brand and drive sales, ensuring effective and efficient executions.
• Assist in the activation of impactful marketing campaigns from conception through to execution and evaluation.
• Support the Marketing team to collate & track key data for weekly report, and share data analysis with stakeholders.
• Update social media pages daily (Twitter, LinkedIn, Instagram), work alongside the team to optimise campaigns.
• Undertake daily administrative tasks to ensure the functionality of the department’s activities.
• Support the Marketing team in organizing and implementing various projects and events.
• Monitor all department schedules and set appropriate reminders (e.g., social media schedules, stakeholder meetings etc.
• Employ marketing analytics techniques to gather important data (social media, web analytics, surveys, rankings etc.)
• Update departmental folders - reports, contracts and ensure all relevant documentation are kept up-to-date and secure.
• Assist in organizing promotional events and traditional or digital campaigns and attend them to facilitate their success.
• Assist in the preparation of promotional presentations/proposals.
• Write marketing literature - press releases, blog post - to augment the company’s presence in the market.
• Assist in developing and managing contents for website and social media platforms.
• Prepare weekly activity report as required by the Head, Marketing.

Experience and Qualifications

• A First Degree in Marketing or any related Social Science discipline.
• Minimum of two (2) years’ experience with at least one (1) year experience handling similar responsibilities.

Competency and Skills Requirements:

• Basic knowledge of trends and developments in the Sports Gaming & Hospitality Business.
• Basic understanding of content creation and marketing tools – Inshot, Canva, Mailchimp
• Good knowledge of MS Office, marketing computer software and online applications (CRM tools, Online analytics, Google AdWords etc.)
• Knowledge of photo and video editing skills
• Good analytical abilities and working knowledge of, but not limited to, LinkedIn, Instagram & Twitter
• Exceptional Negotiation & Relationship Management Skills
• Networking & Influencing Skills
• Excellent verbal and written Communication skills
• Good Presentation Skills
• A passion for excellence.