Marketing Assistant at FINCA International

The Marketing Assistant reports to the Head of Marketing and supports the department in its primary and administrative duties.

Essential Duties and Responsibilities:

• Undertake daily administrative tasks to ensure the functionally and coordination of the department activities.
• Support in organizing marketing projects, storms and promotional activities
• Support in market research and analyze consumer rating reports and questionnaires
• Deploy marketing techniques to gather data (social media, web analytics, ranking etc.)
• Update spreadsheets, database with statistical, financial and non-financial information
• Assist in the organizing promotional events and traditional and digital campaigns and attend them to facilitate their success.
• Support in the preparation and delivery of promotional presentations.
• In line with the supervision of the Manager, compose and post online content on the company website and social media accounts.
• Follow up with leads generation both digital and traditional methods.
• Review customer’s complaints and work with the support of the Marketing Manager and responsible department for prompt resolution.
• Manage the Client Support email and ensure all customer correspondences gets the required attention/feedback.

Savings Mobilization Drive:

• Builds a database of prospects using diverse sources to mobilize savings for the Bank
• Manage assigned savings portfolio to ensure growth.
• Perform other duties as assigned by the Manager
• Team: Maintain a good relationship with the staff, and purse additional training as warranted.
• Product/ Services: Market all FINCA products and services to potential clients by using promotional tools and mechanisms approved by FINCA’s management.

Customer Service:

• Ensure customer receive the best service, maintain good relations with customer, and timely respond to the needs of existing customers.
• Manages difficult or emotional customer situation; Respond promptly to customer needs as per guidelines in the Customer Service Manual.
• Meet commitments.

Qualifications and Experience

• Minimum of Diploma (ND or NCE) in Marketing , Business or relevant field
• Excellent knowledge of MS Office; Use of Marketing Computer Software, Online application will be an added advantage.
• Exquisite communication and people skills
• Honesty and integrity.
• Ability to work individually as well as in the team

Critical Competencies

• Analytical – Synthesizes complex or diverse information; Uses intuition and experience to complement data.
• Problem Solving – Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.
• Technical Skills – Strive to continuously build knowledge and skills; Shares expertise with others.
• Interpersonal Skills – Focuses on solving conflict, not blaming; Maintains confidentiality; Remains open to others’ ideas and tries new things.
• Teamwork – Balances team and individual responsibilities; Contributes to building a positive team spirit; Puts success of team above own interest; Able to build morale and group commitments to goals and objectives; Supports everyone’s efforts to succeed.
• Motivation – Sets and achieves challenging goals; Demonstrates persistence and overcomes obstacles; Measures self against standard of excellence; Task calculated risks to accomplish goals.
• Planning/ Organizing – Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Set goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
• Quality – Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality