Marketing and Partnership Specialist at Ecopulse Technologies

Role Description

• The Marketing & Partnerships specialist will be responsible for driving business growth by developing and executing marketing campaigns, securing strategic partnerships (especially with real estate agents, micro-influencers, chains (businesses with multiple outlets) and developers), and increasing brand awareness across digital and offline channels.

Key Responsibilities:

Lead Generation & Conversion:

• Develop and execute strategies to generate leads via social media, referral campaigns, and cold outreach.
• Create and optimize landing pages, lead magnets, and email marketing funnels to convert leads into customers..
• Implement and manage paid advertising campaigns (Google Ads, Meta, TikTok) to attract quality leads.

Real Estate & Strategic Partnerships:

• Identify and engage real estate agents, developers, property managers and business partners.
• Develop partnership proposals showcasing the benefits of solar solutions for their clients.
• Attend networking events and industry conferences to build strong relationships and inquire about their market needs.
• Conduct webinars and events to build awareness.

Digital Marketing & Brand Awareness:

• Oversee social media platforms (TikTok, Instagram, Facebook, YouTube, LinkedIn) with engaging content.
• Recute micro-influencer campaigns targeting residents, homeowners, and businesses.
• Oversee and optimize SEO and online presence through blog posts, landing pages, and targeted keywords.

Advertising & Performance Tracking:

• Develop and optimize paid ad campaigns (Google Ads, Meta, TikTok Ads).
• Track KPIs (impressions, website traffic, lead conversion rates, ad performance).
• Utilize CRM tools to monitor and report on sales pipeline progress.

 Qualifications & Requirements:

• Proven experience in digital marketing, lead generation, or B2B sales (preferably in renewable energy or related industries).
• Strong knowledge of social media marketing, SEO, and paid advertising.
• Experience using CRM and analytics tools (HubSpot, Zoho, Google Analytics, etc.).
• Excellent communication and networking skills.
• Ability to negotiate and close partnership deals with real estate agents and developers.
• Passion for renewable energy and sustainability is a plus.