Marketing and Communications Manager at Amy Consulting

Key Responsibilities

Marketing Strategy & Planning

• Develop and implement portfolio-wide marketing strategies aligned with commercial and development objectives.
• Create project-specific marketing plans for launches, leasing, and sales phases.
• Define target audience segments and positioning strategies.
• Establish annual marketing budgets and monitor ROI.

Project Launch & Sales Campaigns

• Lead go-to-market strategies for new developments.
• Coordinate branding, naming, and identity creation for projects.
• Manage sales center setup, brochures, CGI production, and promotional materials.
• Develop lead generation strategies in collaboration with sales teams.
• Monitor campaign performance and optimize based on analytics.

Brand Management

• Maintain and strengthen corporate and project brand identity.
• Ensure consistency across all marketing materials and channels.
• Develop brand guidelines and oversee implementation.
• Position the company as a trusted, high-quality real estate developer.

Digital Marketing & Online Presence

• Oversee website development and project microsites.
• Manage social media strategy and content calendar.
• Lead paid advertising campaigns (Google, social media, property portals).
• Track analytics and digital performance metrics.
• Implement CRM-driven lead tracking and nurturing processes.

Public Relations & Communications

• Develop corporate communication strategies.
• Manage media relations, press releases, and PR events.
• Coordinate announcements for project launches, milestones, and partnerships.
• Prepare executive speeches, presentations, and public statements.
• Oversee crisis communication planning where required.

Stakeholder & Community Engagement

• Coordinate communications with investors, buyers, tenants, and partners.
• Support community engagement initiatives during development phases.
• Collaborate with Development and Projects teams for milestone communications.
• Ensure regulatory and authority communications are aligned with brand messaging.

Budget & Vendor Management

• Manage relationships with advertising agencies, PR firms, designers, and production companies.
• Negotiate contracts and oversee supplier performance.
• Control marketing expenditure within approved budgets.
• Measure marketing ROI and report performance metrics.

Key Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Proven years of strong experience in marketing, preferably in real estate or property development.
• Proven track record managing real estate project launches.
• Strong digital marketing and campaign management expertise.
• Experience managing agencies and external vendors.