Marketing Analyst at TIE Consulting Limited

Job Purpose

• An innovative marketing analyst/coordinator to promote the company's brand and services. In this role, you will be optimizing suitable marketing strategies to improve the business brand positioning with targeted audiences.
• Must have extensive knowledge of marketing strategies to create appropriate brand strategies and campaigns that generate new leads and the right brand perception within the company’s referred customers.
• An outstanding marketing analyst/co-ordinator will be someone whose expertise translates into increased brand awareness and profitability.

Key Responsibilities and Duties

• Establish brand positioning strategies, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
• Obtain and analyse customer insights, market research, and identify marketing best practices to build successful strategies.
• Lead the execution of marketing campaigns from start to finish, leveraging internal support and driving collaboration with other business units.
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies with appropriate recommendations.
• Study company profile and operations to understand and determine the business marketing needs.
• Advise on branding, positioning, communications, and other marketing initiatives.
• Generate innovative ideas to promote the business brand and the business products.
• Create and manage content and updates from customers e.g.,testimonials, casestudies etc.
• Develop marketing strategies that promote the business and generate genuine traffic (both offline and online).
• Implement marketing campaigns that drive customer interest, from ideation to execution.
• Gather customer and market insights to increase customer conversions and generatemore qualified leads.
• Prepare and present monthly, quarterly, and annual reports to senior management.
• Present ideas and final deliverables to internal and external teams, and communicatewith senior leaders about marketing programs, strategies, and budgets.
• Monitor and manage company’s social media platforms.
• Provide sales support as required.
• Build strategic relationships and partner with key industry players, agencies andvendors.
• Prepare and monitor the marketing budget on a quarterly and annual basis andallocate funds wisely.
• Develop marketing initiatives and coordinate marketing strategies within businessunits.
• Promote the business brand at major industry-related events.

Qualifications, Skills and Requirements

• B.Sc in Marketing or related field.
• At least two (2) years experience as a marketing officer/ brand executive.
• Proven track record and success in developing marketing plans and campaigns.
• Demonstrable experience in marketing with the potential and attitude required tolearn.
• Ability to think strategically and analytically.
• Excellent written and verbal communication skills.
• Strong project management, multitasking, and decision-making skills.
• Metrics-driven marketing mind with eye for creativity.
• Copywriting and graphic/digital design experience preferred.
• Extensive knowledge of marketing strategies, channels, and branding.
• Superb leadership and collaboration abilities.
• Exceptional problem-solving skills.
• Strong time management and organizational abilities.

Salary
N200,000 - N270,000 monthly