Market Intelligence Specialist at HMD Nigeria

Basic Responsibilities

• Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation Develop and monitor data quality metrics and ensure business data and reporting needs are met.

Main Responsibilities

• Collect and studies information about: Competitors, pricing, Market segmentation, products, Customers and Sales trends
• Summarise and analyses data and make recommendations
• Conduct surveys, focus groups, personal interviews, and observations using the appropriate research tools.
• Acquire, organise, analyse, disseminate, and monitor information on markets, clients, competitors, specific projects, technology, and legislative developments to the sales team and management.
• Obtain data to support the forecasting of big deals and tracking of markets and trends to prevent lost deals.
• Gather data on competitors and analyse their projects, win/losses, methods of marketing, strategies, and assist with the development of sales strategies.
• Assist with identification and update of opportunities by reviewing and understanding industry and product knowledge.
• Prepare reports, illustrating data graphically and translating complex findings into written text for the sales team and management.
• Update data and run reports as needed in Hubspot (CRM).
• Create and manage PowerPoint presentations for Senior Management.

Requirements and Skills

• Bachelor’s Degree in Statistics or Mathematics or equivalent industry experience.
• Experience in the Heavy Machinery Manufacturing Industry is most preferred.
• Ability to prioritise and complete a high volume of work, managing multiple projects and coordinating multiple requests to successful completion.
• Proven ability to take initiative and build strong and productive personal relationships
• Excellent creative and strategic abilities.
• Excellent writing and verbal communication skills.
• Excellent computer skills using Microsoft Office, including PowerPoint, Excel, Word, etc.
• Basic understanding of data management and analytical software, such Hubspot (CRM tool)
• Proven Market Research Analysis experience
• Ability to interpret large amounts of data and to multi-task
• Search engines, web analytics and business research tools acumen
• Adequate knowledge of data collection methods (polls, focus groups, surveys, etc)