Manager - Market Development.Fixed Broadband at MTN Nigeria

Job Identification
1755
Job Category
MTN Level 3

Job Description

• Reports To: Senior Manager Analytics and Market Development

Description

• Coordinate market opportunity identification via market research and demand assessment activities to ensure effective development and management of highly differentiated broadband value propositions
• Develop and execute plans for sustainable market development 
• Develop comprehensive product requirements/designs and collaborate with the Design team on implementation
• Manage the development process of propositions/offers, products & services, from idea generation to product launch/support to ensure business set targets are met
• Support the business operations divisions and work with cross-functional teams including Project/Demand Management, Design, Revenue Assurance, Quality Assurance, Compliance, Regulatory, Go-To-Market, Business Intelligence teams to launch propositions/offers, products & services
• Drive continuous improvement initiatives and enhanced operational efficiencies including special focus on managing products resulting in creation of product encyclopedia with all product/service features and tariff optimization
• Develop effective partnerships with suppliers and vendors to launch quality products & services and ensure customer satisfaction
• Define and implement communications strategies that will support a differentiated MTN brand position that sets the organization apart from the competition
• Identify consistently the most effective media to communicate the MTN Brand in the marketplace
• Collaborate with complementary value-added service providers to co-create differentiated propositions that address customers’ needs effectively 
• Drive the adoption of new growth opportunities for the business within the market
• Oversee the initiation and management of go-to-market activities targeted at identified market segments
• Design and carry out periodic enhancements of customer journeys for each existing and new product
• Create awareness for existing and new broadband products by leveraging on traditional and new communications media
• Define campaign objectives for each new product and enhancement initiatives
• Determine the best marketing campaigns, channels, sales strategies and pricing models to ensure sustainable success for MTN broadband products
• Evaluate the financial viability of existing and new products and segments based on historical and projected product uptake, revenues, operating costs and capital costs
• Ensure full understanding of the telecommunication industry (Global and Local) trends and developments in order to assess the strategic technology and regulatory impact on MTNN’s current and future business.
• Establish processes and standards for impact assessment, and evaluation of systems and technologies with regards to customer experience
• Review market intelligence and competitor insight, develop approaches for penetrating the markets, identifying constraints, challenges and trade-offs of the go-to-market approaches
• Monitor and review on product profitability and market segment performance trends
• Partner with MTNN’s Ecosystem Value-Added Service (VAS) Partners to deliver business value 
• Develop the framework for technical and commercial knowledge transfer and establish same as a key component of the employee performance management system within the Market Development Unit

Education:

• First degree in Economics/Business Administration/Other relevant commercial disciplines preferred
• Fluent in English

Experience:

• 6 - 13 years’ experience which includes:
• Market development experience of 3 years or more, preferably in telecoms industry
• Coordinated multiple projects with internal and external stakeholders 
• Worked across diverse cultures and geographies advantageous